Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

MIS771 - Furphy Beer Company Report - Business Statistic

Added on - 04 Mar 2020

Furphy is a beer company in Australia. It is currently facing competition in the market where other brewers are coming up with brands that might threaten its existence. This research report sought to establish the factors that greatly affected the intention to repurchase beer from Furphy Company. This report has been divided into descriptive statistics, tests for correlation and regression models to establish the strengths of variables that might affect the repurchasing intention. This report included-predicting repurchase intention, variables influencing repurchase intention and a regression model.

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 16 pages
Business statistics1Name:TutorInstitution:CourseDateBusiness statistics
Business statistics2Table of content Page1.0 Introduction 31.1Summary statistics for the dependent variable (intention to repurchase) 31.2 Summary of distribution of responses on recommendation 42.1 Predicting repurchase intention 52.2 Variables influencing repurchase intention 72.3 Regression model – quality and brand 93.1 Regression model - likelihood of recommending 104.0 Forecasting production 115.0 Conclusion 14
Business statistics31.0 IntroductionFurphy is a beer company in Australia. It is currently facing competition in the market whereother brewers are coming up with brands that might threaten its existence. It is for this reasonthat the company decided to conduct a survey on its loyal customers and data analysis thereafter.This research report sought to establish the factors that greatly affected the intention torepurchase beer from Furphy Company. It is also geared to establish the extent of likelihood thatan existing customer would recommend another customer for Furphy beer products. The reporthas been divided into descriptive statistics, test for correlation and regression models to establishthe strengths of variables that might affect the repurchasing intention.1.1Summary statistics for the dependent variable (intention to repurchase)descriptive statistics for repurchaseintentionMean7.665Standard Error0.063161077Median7.6Mode7.2Standard Deviation0.893232513Sample Variance0.797864322Kurtosis0.584037705Skewness-0.206346633Range5.6Minimum4.3Maximum9.9Sum1533Count200ConfidenceLevel(95.0%)0.124550899Table 1.1
Business statistics4As can be observed from the table above, the mean intention to repurchase is 7.66. This is ahigher intention to repurchase given that the measure of intention to repurchase was spread froma scale of 1 to 10 with the lowest implying less intention to repurchase while the highestimplying higher intention to repurchase. So with a mean value of 7.65, it clearly shows that mostof the customers had higher intentions to repurchase the beer. To add on, most individualcustomers gave a repurchase score of 7.2 which still explains the higher intentions of thecustomers to repurchase the beer.1.2Summary of the distribution of responses on whether they would recommend or notYESNO9898.59999.5100100.5101101.5Graph of intention to recommendFigure 1.2The graph above shows the distribution of responses about the intention to recommend the alebeer to other people. It can be clearly seen from the graph that 101 customer respondents saidthat they are willing to recommend the beer to other people while 99 said that they are notwilling to recommend the beer to other people. By observation, this is a 50-50 scenario whichshould be a cause of worry to the management of the beer company. For the customer to expandits base, then there should be more customers willing to recommend their products to other
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document

To summarize, the report found that the variables such as quality of the beer, brand image, advertising, shipping speed and shipping cost had an influence on the intention to repurchase.