MIS771 - Furphy Beer Company Report - Business Statistic
Added on - 04 Mar 2020
Furphy is a beer company in Australia. It is currently facing competition in the market where other brewers are coming up with brands that might threaten its existence. This research report sought to establish the factors that greatly affected the intention to repurchase beer from Furphy Company. This report has been divided into descriptive statistics, tests for correlation and regression models to establish the strengths of variables that might affect the repurchasing intention. This report included-predicting repurchase intention, variables influencing repurchase intention and a regression model.
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To summarize, the report found that the variables such as quality of the beer, brand image, advertising, shipping speed and shipping cost had an influence on the intention to repurchase.