Coffee Shop Business Strategy Analysis

This assignment delves into the strategic management of a New Zealand-based coffee shop, aiming to expand its operations and increase profits over five years. It includes analyses of the current situation, future plans (including doubling outlets), business model canvas, value chain analysis, and potential environmental impacts.

Management

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Vision statement...........................................................................................................................1
2. Mission statement........................................................................................................................1
3. Business model canvas................................................................................................................1
4. Value chain analysis....................................................................................................................1
5. Diagram to represent implementation..........................................................................................2
6. Self reflection on impact of strategy on the environment and society.........................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
A process to manage activities and resources to accomplish objectives can be stated as a
management. It has a huge need in an organisation (Hill, Jones and Schilling, 2014). This report
is based on the coffee shop situated in New Zealand, it report will provide mission, vision,
business model canvas, value chain analysis to improve business of coffee shop with in next five
years.
1. Vision statement
This coffee shop is providing services trough one counter but soon operations will be
developed. In next two years five coffee shop counters will start which will help in future
services. It is having focus to grow up business sin next five years which can help to them to
improve their profits. It wants to become a brand in next five years with more than 10 outlets in
the market.
2. Mission statement
Currently coffee shop is working on small level but this business is having a huge
potentials of development in future. Right now coffee shop owner is providing Espresso coffee
but soon it will provide large range of coffee with fast food. Uniqueness in delivery can increase
the business in future.
3. Business model canvas
With the help of this model, company is able to produce and deliver their products in
their potential customer. It is necessary for every business enterprise to assess their respective
business model (Fayol, 2016). This approach helps to gain competitive advantage over other
rival challenger.
The owner of business always assess the market condition and revenues that prevail in large
segment of market. They largely focus to identify the need and want of customer and according
to this taste, they produce their products. Company also analyse the channels that helps to assess
large segment of market condition.
4. Value chain analysis
Inbound logistics: This shop offer products and deliver valuable services as per need and
want of customer. It utilises economic factor that are helpful for their inbound activities.
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Operation: This store operate in various part of country. They always focus to provide
superior services to their customers so it helps to attain high profitability and growth in long run.
Technology: This shop deals with both the internal and external issues or matter. External
issue means they are mainly focus for their product development and improvement whereas
internal issue include to assess information technology (Laudon and Laudon, 2016). Expansion
and diversification play important role in the area of growth opportunity and positioning within
overall industry
5. Diagram to represent implementation
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In the first year it will start two more counters
Increase of business from two counters
It will start five more counters in next three years.
Ten counters in next five years.

6. Self reflection on impact of strategy on the environment and society
This strategy will help to business can help to me to improve business and earn more
profits by deliver an appropriate customer satisfaction. This strategy will help to increase
business but it can make negative impact on the environment. Uses of plastic cup can harm on
nature and environment, plastic cups are not disposable which can pollute air, earth and water.
Most of the people wants to drink coffee because New Zealand is cold country and people are
having a need of hot drinks.
CONCLUSION
The above presented report has been concluded about mission and vision statement which
can help to the coffee shop to improve business. Vale chain analysis is tool which cvan help to
the business to identify the opportunities.
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REFERENCES
Books and Journals
Fayol, H., 2016. General and industrial management. Ravenio Books.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India.
Online
The Top 6 Leadership Challenges Around the World. 2017. [Online]. Available Through:
<https://www.ccl.org/articles/leading-effectively-articles/top-6-leadership-challenges/>.
[Accessed on 22 August 2017].
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