Assignment On the MITS Techniques

MITS Advanced Research Techniques
Research Proposal
Candidate:
Student Name
Higher Education Department
Victorian Institute of Technology
Proposed Title:
The title of the project mainly reflects on the development of metrics for the quantification of
user experience satisfaction of mobile applications.
Abstract
The paper mainly reflects on the proper development of metrics for effective quantification of
customers satisfaction while using different mobile application. The main aim of the research is to
utilize GQM model for effectively developing usability metrics that further helps in determining the
quantification of satisfaction of the customers that uses mobile app effectively. It is analyzed that in this
research paper both qualitative as well as quantitative research method is mainly conducted. Qualitative
research is mainly done by reviewing a number of journal papers as well as articles in order to gain
knowledge about usability metrics and how it assists in satisfying the customers. Moreover,
quantitative research is mainly used for conducting a survey in order to identify how many customers
get satisfied with the metrics that is developed in context to mobile app. Furthermore, the paper also
reflects the significance of the paper and showcase that the research will be conducted within 5 weeks
of time.

Outline of the Proposed Research
Background
It is found that the industry of telecommunication has generally experienced a great revolution
since the last decade and therefore mobile devices have generally become of the new fashion trend that
mainly plays an important role in everyone’s life. Due to this specific reason, it is analyzed that the
experts of major industry have generally predicted that the upcoming time will be the time for the
mobile industry and its success will be totally dependent on the consumers [4]. It is very much
important for the different vendors for properly focusing on the target audience as well as the various
requirements and needs of the consumers. It is found that in order to determine the requirements of the
users, it is needed to develop usability metrics for quantification of the user experience satisfaction of
mobile applications. It is analyzed that metrics are generally the signals that will reflect how much
satisfied the customers are by using the mobile app quite effectively.
Purpose
The main purpose of undertaking the research is to determine the metrics for proper
quantification of the user experience satisfaction of mobile app. This is mainly done by effectively
focusing on usability metric that further helps in showcasing the percentage of satisfaction that the
users generally achieve by successfully using the mobile application. In addition to this, the paper also
focuses on GQM model for effectively creating usability metric for the entire research.
Rationale
It is found that in this research paper, proper focus is on usability metrics and how that
particular metric helps in quantification of user experience satisfaction of mobile app. It is found that
usability is one of the metrics whose measurement is considered as one of the important tasks for
ensuring that the application is very much accurate and it has proper speed. Furthermore, it helps in
ensuring that the users are safe from injury as well as strain. By effectively focusing on the usability as

well as user experience an individual can be able to develop high quality of application that will satisfy
the users by meeting their needs as well as requirements [3]. Moreover, the novelty of the mobile app
as well as different features of the mobile devices are one of the main challenges in measuring the
usability related activities in mobile devices. A number of features of mobile devices including
bandwidth memory, wireless network as well as charging context are studied for making the customers
happy as well as satisfied. There are a number of examples of usability metrics which mainly includes
user performance, task effectiveness, speed temporal efficiency as well as the length of proportion
related with productive period [2]. However, it is found that strict performance-based view is unable to
reflect other types of aspect such as learnability as well as satisfaction and therefore Software Usability
Measurement Inventory is needed to be developed. This is required for providing measures of proper
global satisfaction on the basis of five usability-based criteria including efficiency, helpfulness,
learnability as well as control.
Research Topic and central research question
The research question for the paper is given below:
1) What metrics is developed for the quantification of user experience satisfaction of mobile
applications?
It is found that as per the research question it is necessary to develop metrics for quantifying
user experience satisfaction and this is mainly achieved by reviewing a number of usability
measurement-based models. It is found that quality in use integrated based measurement is found as
one of the models that helps in providing the users knowledge about the usability of mobile app. In
addition to this, it is analyzed that around 126 metrics are provided and metrics of usability generally
includes user performance, temporal efficiency, task effectiveness [7]. It is found that for analyzing
satisfaction from the mobile app SUMI is developed that will be helpful in providing user experience
satisfaction in five different usability areas that includes helpless, control, learnability, efficiency as