A study on addressing the bubbles' purchase intention links with price, knowledge, virtuous traits

APPLYING MIXED METHODS RESEARCH TO BUSINESS APPLYING MIXED METHODS RESEARCH TO BUSINESS 2 A study on addressing the bubbles' purchase intention links with price, knowledge, virtuous traits Executive summary The main aim of this research is to determine the bubbles' purchase intention links with price, knowledge, virtuous traits. RQ2: Does ethical purchasing decision affect consumers' understanding of ethical products? -Research Aim: To determine the scope of this research, focusing on the hypothesis that consumers are ready to pay