Marketing of Arnott’s Brand: Segmentation, Persuasion, and IMC Practices

   

Added on  2023-04-20

10 Pages1698 Words63 Views
Running head: MKT 202
Mkt 202
Name of the Student:
Name of the University:
Author Note:
Marketing of Arnott’s Brand: Segmentation, Persuasion, and IMC Practices_1
1MKT 202
Executive Summary:
The report provides an insight into marketing of Arnott’s brand of Australia. It is an iconic brand
responsible for supplying bread, pies and biscuits to the local people. The report focuses on
segmentation, persuasion, analysis of current advertisement and IMC practices
Marketing of Arnott’s Brand: Segmentation, Persuasion, and IMC Practices_2
2MKT 202
Table of Contents
Segmentation...................................................................................................................................3
Seven Tools of Persuasion Analysis:...............................................................................................4
Analysis of Current Advertisement.................................................................................................5
Current IMC Practices.....................................................................................................................6
References:......................................................................................................................................8
Marketing of Arnott’s Brand: Segmentation, Persuasion, and IMC Practices_3

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