Basic Data Analysis for Quantitative Research using SPSS and Deli Depot database
Added on 2019-10-18
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MKT 220 E&I Chapter 11Basic Data Analysis for Quantitative Research(Deli Depot)1.Using SPSS and the Deli Depot database (see Blackboard/Course Documents/Chapter 11), provide frequencies, means, modes, and medians for the relevant variables on the questionnaire. The questionnaire is shown in Chapter 10 (attached here). To answer this question, we first need to understand the type of questions as well as their corresponding measures of central tendency and dispersion, as well as statistic tests.Variables X1-X6 are interval, which means that they have the most robust measures of central tendency and dispersion. I see that out of the six variables, X1 and X3 refer to employees; X4 and X5 refer to Food. As such, I will analyze the information in blocks of two (instead of comparing each variable at a time). I will group X2 Competitive Prices, and X6 Fast Service together since both indicate the type of industry (fast food) where Deli Depot participate.X1 Friendly EmployeesX3 Competent EmployeesX4 Excellent Food QualityX5 Wide Variety of FoodX2 Competitive PricesX6 Fast Service2.In addition, develop bar charts and pie charts where appropriate for the data you analyzed. I can select the chart options during the analysis.3.Identify any differences that may exist between male and female respondents, those who would definitely recommend/not recommend, and the different satisfaction levels. Differences between Male and Female respondentsIn order to answer this question, we need to split the file into gender.First, we go to Data/Split FileSelect Compare GroupsMove the GENDER variable to the Groups Based on WindowClick OKNow, we analyze the information based on the statement from question 1.Analyze/Descriptive Statistics/FrequenciesMove X1 and X3 to the Variable(s) windowClick on the block Display Frequency TablesClick StatisticsFrom the Central Tendency window select Mean, Median, Mode.From the Dispersion window, select SDAt this point, we are not going to develop any charts.Click OK
MKT 220 E&I Chapter 11Basic Data Analysis for Quantitative Research(Deli Depot)StatisticsGENDERX1 -- FriendlyEmployeesX3 -- CompetentEmployeesFEMALENValid120120Missing00Mean4.238.77Median4.009.00Mode49Std. Deviation1.0591.207MALENValid8080Missing00Mean2.706.90Median3.007.00Mode37Std. Deviation1.152.836We have a sample of 200, 120 women and 80 men.The mean of women is 4.23 (the scale is 1 Strongly Disagree-10 Strongly Agree), meaning that women lean toward disagreeing with the level of friendliness (For women, employees at Deli Depot are not very friendly). However the mean for employee’s competence is 8.77, which means that Women agree that employees at Deli Depot are competent yet not friendly).Men, on the other hand, are a little bit tougher than women in their level of agreement pertaining to the employees at Deli Depot. The average response for employee friendliness is 2.70 which states that men disagree with the level of friendliness however men consider that the employees are a bit above average (6.90) in terms of competency.
MKT 220 E&I Chapter 11Basic Data Analysis for Quantitative Research(Deli Depot)StatisticsGENDERX4 -- ExcellentFood QualityX5 -- WideVariety of FoodFEMALENValid120120Missing00Mean5.472.87Median5.003.00Mode53Std. Deviation1.181.925MALENValid8080Missing00Mean5.502.85Median6.003.00Mode63Std. Deviation1.031.731Women are ok with the quality of the food (mean 5.40) but disagree with the variety of the food offered (mean 2.87). Men seem to agree with women (mean 5.50 and 2.85 respectively) in regards of variety of food.StatisticsGENDERX2 --CompetitivePricesX6 -- FastServiceFEMALENValid120120Missing00Mean1.875.87Median2.006.00Mode15Std. Deviation.9611.263MALENValid8080Missing00Mean2.758.20Median3.008.00Mode2a8Std. Deviation1.1851.084a. Multiple modes exist. The smallest value is shown
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