MKT00720 – Case Study Analysis of Marketing

Added on - 03 Mar 2020

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Running head: MARKETINGMarketingName of the studentName of the UniversityAuthor Note
1MARKETINGTable of ContentsIntroduction......................................................................................................................................3Case Study.......................................................................................................................................3Ansoff matrix of Apple....................................................................................................................4Market penetration.......................................................................................................................4Product development...................................................................................................................4Market development....................................................................................................................5Diversification.............................................................................................................................5Porters Five Forces Model of Apple................................................................................................5Industry Competition...................................................................................................................5Bargaining Power of Buyers........................................................................................................5Threat of New Entrants................................................................................................................6Bargaining Power of Suppliers....................................................................................................6Threat of Substitutes....................................................................................................................6Case study of Nike...........................................................................................................................7Marketing Mix of Nike....................................................................................................................7Product.........................................................................................................................................7Place.............................................................................................................................................7Promotion....................................................................................................................................8Price.............................................................................................................................................8
2MARKETINGConclusions......................................................................................................................................9References......................................................................................................................................10
3MARKETINGIntroductionMarketing is one of the most critical and important departments of any organizations(Burke, 2017). The marketing department is capable of understanding the needs and wants of thecustomers and manufactures their products accordingly. Marketing helps in formulatingstrategies and proper execution of the planning to get competitive advantage in the market (West,Ford & Ibrahim, 2015). The function of marketing helps in the creation of place, time andutilities of ownership. The various marketing tools help in the identification of the strategicpositions of the company and the growth of its products in the market. The report takes intoconsideration the successful utilization of the marketing tools by two renowned companies of theworld, Nike and Apple.Case StudyThe case study of Apple defines that the central model of the company has not changedsince its inception from 1980s. The company has produced the hardware as well as the softwarefor the customers and achieved the competitive advantage and market share. The case study putsforward the strategic management decisions of Apple that have prompted the company in takinginto consideration the non-PC products in the product portfolio of the company (Gupta&Prinzinger,2013). The early market acceptance of iPad, iPhone and iPod has helped Apple ingetting success in the technological market of the world. As far as the case study is concerned,the sales of iPod have slowed down. On the other hand, the iPhone is facing increasedcompetition from other mobile manufacturers in the Smartphone industry.
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