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MKT302 Digital Marketing Strategies

   

Added on  2020-02-24

10 Pages2175 Words148 Views
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Running head: DIGITAL MARKETING STRATEGIESAnalyzing and evaluating digital marketing strategiesName of the StudentName of the UniversityAuthor Note
MKT302 Digital Marketing Strategies_1

1DIGITAL MARKETING STRATEGIESExecutive summaryThis report deals with the reviewing of the brand kogan.com. Apart from the strengths, thereare also few weaknesses that have been pointed out. As found kogan is very popular amongin Australia, it is the trusted retailer online. It has always satisfied its customers with quickerdeliveries, competitive pricing and full refund. However, the market segmentation has alsobeen for the customers, the three segments chosen were geographical, demographic andbehavioral, and they are classified further based on their individual variables. Following thesethe most used Kogan’s communication platform are found to be Facebook and Twitter.Lastly, it was concluded that all social media will not going to work for all the segmentedcustomers.
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2DIGITAL MARKETING STRATEGIESTable of ContentsIntroduction................................................................................................................................3Application.................................................................................................................................3Discussion..................................................................................................................................4Identifying customers and dividing into key market segments..............................................4Identifying and analyzing social media platforms for market segments and their access todigital communication............................................................................................................5Utility of the platforms by the chosen brand..........................................................................6Not all social media platforms will work for all market segments........................................7Conclusion..................................................................................................................................7References..................................................................................................................................8
MKT302 Digital Marketing Strategies_3

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