Research on Human Resource Issues and Employee Retention at Vectair Holdings UK

Running head: MKT4007 Entrepreneur Research Project
MKT4007 Entrepreneur Research Project
Registration of proposed research subject
Name
Student number

MKT4007 Entrepreneur Research Project1
I am undertaking a research on the Vectair Holdings United Kingdom. The research
aims to understand the Human resource issues being faced by the organization and how it can
retain employees for a longer period of time.
Proposed subject: The subject relates to the domain of Human resource management. The
organization has been facing issues relating to the retention of the employees and hence, it aims
to find the issues relating to the scenario and intends to provide recommendations on how the
company can retain its employees (Terera and Ngirande 2014).
Justification for your selection of the company/brand/tool
The reason why the Vectair Holdings has been selected is because it is a popular Small
business unit relating to the hygiene products and in association with this, the firm intends to
ensure that it is able to hire and retain a powerful workforce so as to ensure that it is being able to
serve the customers in a right manner (Bode, Singh and Rogan 2015).
Outline of framework to be used
The research framework which will be essentially made use of for the study can be
mentioned to be the Primary Quantitative analysis. Although the Review of Literature will
respond to the different sources of literature in order to understand the related concepts of
employee selection and retention, the Data analysis involved in the study will be carried out by
making use of the Primary sources of data and Quantitative analysis (Quinlan et al. 2109). The
data will be collected from the primary sources by making use of the surveys as a research
questionnaire and the findings will be represented in the form of graphs as well as charts.
Expected list of data sources

MKT4007 Entrepreneur Research Project2
The expected list of data sources can be mentioned to be as follows:
1. Aruna, M. and Anitha, J., 2015. Employee retention enablers: Generation Y
employees. SCMS Journal of Indian Management, 12(3), p.94.
2. Cloutier, O., Felusiak, L., Hill, C. and Pemberton-Jones, E.J., 2015. The Importance of
Developing Strategies for Employee Retention. Journal of Leadership, Accountability &
Ethics, 12(2).
3. Terera, S.R. and Ngirande, H., 2014. The impact of rewards on job satisfaction and
employee retention. Mediterranean Journal of Social Sciences, 5(1), p.481.
4. Bode, C., Singh, J. and Rogan, M., 2015. Corporate social initiatives and employee
retention. Organization Science, 26(6), pp.1702-1720.
5. Haider, M., Rasli, A., Akhtar, C.S., Yusoff, R.B.M., Malik, O.M., Aamir, A., Arif, A.,
Naveed, S. and Tariq, F., 2015. The impact of human resource practices on employee
retention in the telecom sector. International Journal of Economics and Financial
Issues, 5(1S), pp.63-69.
6. https://www.bloomberg.com/profile/company/0256712D:LN
Primary or desk research
As mentioned earlier the study will be following a Primary research format and method.
In association with this, it becomes effectively essential to understand that, the Primary research
format can be rightfully defined as a research format with the help of which a study is generally
able to undertake relative information and idea from the primary sources (Kumar 2019). In
association with this, it is critical to mention that, the research instrument will be chosen as the