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MKT501 - Organizational Change in Marketing Management

   

Added on  2020-03-04

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Running head: BLOG WRITINGBlog WritingName of the Student:Name of the University:Author Note:

2BLOG WRITINGTable of ContentsTopic 1.............................................................................................................................................2Blog 1...............................................................................................................................................2Blog 2...............................................................................................................................................2Blog 3...............................................................................................................................................3Blog 4...............................................................................................................................................4Assessment 2...................................................................................................................................5Identifying the concepts of corporate objectives and evaluate an organization with informationavailable in the public domain.........................................................................................................5Discuss marketing orientation concepts..........................................................................................5Core marketing strategy of an organization.....................................................................................6Strength and weakness of current marketing strategy and explain how this strategy help theorganization to reach its corporate objectives.................................................................................7Reference List..................................................................................................................................8

3BLOG WRITINGAssessment 1 Topic 1Blog 1 Organizational change is considered to be the riskiest and most shaking things on earththat is planned by any business enterprise. But a successful reorganization can set anorganization on the path to success like nothing else actually can (Swanson, Territo & Taylor,2016). Change that threatens valued professional or any of the occupational identities isproblematic. For me, change is not a variable. Rather, it is a set of deeply embedded habits andways of looking at the world that desire to work for its cultural members. Therefore, there arelimits to an extent up to which cane can be directed or hastened (whatever the case may be). Ihave seen people resist changes for illogical reasons. The main reason behind it is sense of fearor power loss. Organizational change- it is the secret to bring successful change in anorganization. Three words are communicate, communicate and communicate. Blog 2Nowadays, contemporary organization face rapid change like it was never before. Withthe emergence of globalization, market has huge opportunities for attainment of growth andrevenue. The diverse markets deal with wide variety of needs as well as expectations of thestrong customers and collaborators at the same time. Now the question arises for thestakeholders, the answer is analysis of stakeholders has increased where some of the Executiveshave been convicted of illegitimate actions in their business enterprise. It is all about

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