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Introduction The Coca-Cola Company

   

Added on  2021-07-09

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BMGT 500GMB/NE/0645/05/14Management styles & Leadership practices at Coca-Cola.I
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BMGT 500GMB/NE/0645/05/14Table of Contents1.0Introduction...........................................................................................................................22.0History of the Company........................................................................................................23.0Mission and Vision...............................................................................................................34.0Culture and values................................................................................................................55.0Organizational Design..........................................................................................................66.0Organization Structure..........................................................................................................87.0Organizational goals.............................................................................................................98.0Leadership Style.................................................................................................................108.1Core Capabilities.............................................................................................................119.0Management Styles.............................................................................................................129.1Democratic......................................................................................................................129.2Autocratic........................................................................................................................139.3Laissez-faire management style......................................................................................149.4Consultative democratic..................................................................................................149.5Team Work.....................................................................................................................159.6 Employee Engagement..................................................................................................1610.0Management Functions of Coca-Cola Company................................................................1610.1Planning..........................................................................................................................1610.1.1 Strategic Goals........................................................................................................1710.1.2 Tactic Goals............................................................................................................1710.1.3 Operational Goals...................................................................................................1710.1.4 Decision Making.....................................................................................................1810.2Organizing.......................................................................................................................1810.2.1 Departmentalization................................................................................................1910.2.2 Work Specialization................................................................................................2010.2.3 Delegation and Accountability...............................................................................2010.2.4 Resource Allocation................................................................................................2010.2.5 Organizing the Human Resources..........................................................................2010.3Leading............................................................................................................................21Management styles & Leadership practices at Coca-Cola.0
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MKTG 510GMB/NE/0645/05/1410.3.1 Motivation...............................................................................................................2110.3.2 Communication.......................................................................................................2210.3.3 Corporate Culture...................................................................................................2210.4Controlling......................................................................................................................2210.4.1 Sales Person’s Reporting System...........................................................................2210.4.2 Sales Person Evaluating System.............................................................................23Reference.......................................................................................................................................241Management styles & Leadership practices at Coca-Cola.
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MKTG 510GMB/NE/0645/05/141.0IntroductionThe Coca-Cola Company, a retailer, manufacturer and marketer of non-alcoholic beverages, is a market leader in its industry currently offering more than 500 brands in over 200 countries or territories. The company operates a franchised distribution system dating from 1889 where the Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company headquartered in Atlanta, Georgia owns its anchor bottler in North America, Coca-Cola Refreshments.This behemoth has managed to maintain its position as a market leader for over a hundred years and is still going strong. This paper explores the history, mission, vision, and organizational structure and management functions of the Coca-Cola Company and tries to explain leadership and some management styles applied by the company.2.0History of the CompanyCoca-Cola is a multinational company who started its business on May 1886 in Atlanta asa beverage (formal drink) industry.Dr. John Styth Pemberton made a cough syrup which he named “coke” on 8th may 1886. Its price was 5 cent per glass and was available at the largest pharmacy of Atlanta known by the name of Jacob’s Pharmacy. Later on it was purchased by a well-known businessman Asa Griggs Candler who introduced it as a “carbonated soft drink” in the market and hid marketing tactics led coke to Coca-Cola and it dominated the market of carbonated soft drinks throughout the twentieth century. In 1895 the company started to sell their product coke in bottles which was a strategy of the company to be recognized well in the International market. Their strategy worked and the bottledform of coke was successfully recognized all over the world in the beginning of 1896. Now a day’s Coca-Cola is the most famous and highly consumed brand in all over the world (Wikipedia, 2014).2Management styles & Leadership practices at Coca-Cola.
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MKTG 510GMB/NE/0645/05/143.0Mission and VisionThe company is facing a huge numbers of challenges from all over the world. Competitors are coming up with brand new strategies that threaten Coca-Cola. The company’s mission is to continue thriving as a business over the next ten years and beyond. The company is looking ahead, understanding the trends and forces that will shape its business in the future and moving swiftly to prepare for what's to come. That's what the company’s 2020 Vision is all about. It creates a long-term destination for the business and provides it with a "Roadmap" for winning together with its bottling partners.Mission“Our Roadmap starts with of our mission, which is enduring. It declares our purpose as a company and serves as a standard against which we weigh our actions and decisions.a.To refresh the world.b.To inspire moments of optimism and happiness.c.To create value and make difference.”Coca-Cola has used the word “roadmap” which indicates that their mission statement is positive and optimistic because they’re saying there’s a future to look forward to. Their mission is a standard to which they create values and make differences in communities too poor to afford even basic necessities. So Coca-Cola decides to fund these communities and in turn they create anew place to generate profits (The Coca-Cola Company, 2014).Vision“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable quality growth.a.People: Be a great place to work where people are inspired to be the best they can be.b.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people desires and needs.c.Partners: Nurture a wining network of consumers and suppliers, together we create mutual, enduring value.3Management styles & Leadership practices at Coca-Cola.
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MKTG 510GMB/NE/0645/05/14d.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.e.Profit: Maximize long term return to shareowners while being mindful of our overall responsibilities.f.Productivity: Be a highly effective, lean and fast moving organization.” (The Coca-Cola Company, 2014).ObjectivesThe main objectives for the Coca-Cola Company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow's world. By having these objectives, it forms the foundation for companies in the decision making process (The Coca-Cola Company, 2014).By having objectives, the Coca-Cola Company can strive towards a goal and create new drinks. With objectives, they can continue to plan for the next five to ten years. Coca-Cola can spend more time in creating new ways to commercialize their product everywhere. Such as helping local communities and supporting them financially so they can create more businesses and maximize profit.Strategies and TacticsThe Coca-Cola Company aims to be globally known, they do this by targeting different areas across the globe with different products, gaining their brand name and popularity. All the bottling partners work closely with their customers such as convenience stores, grocery stores, movie theaters and street vendors to create and use localized strategies developed in partnership with the Company. Their competition with other beverage companies are also narrowed down as they own various brands that could be possible competition. For example, the company sells Coke without the competition of other popular soft drink brands like Sprite and Fanta because the company owns those brands as well. The company often reviews and evaluates their businessplans and performance to improve their earnings and analyze their competitive position in the market. They make decisions in realigning their business models to match the objectives of the company by using strategies and tactics in the analysis of their performance (The Coca-Cola Company, 2014).4Management styles & Leadership practices at Coca-Cola.
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