Bridging economic and ethical issues in Coles

Running head: Marketing issues
Marketing issues

Marketing issues
Table of Contents
Introduction................................................................................................................ 3
Economic Issues in Wesfarmers.................................................................................4
Economic Issues in Woolworth................................................................................... 4
Economic issues in Coles............................................................................................ 5
Legal issues in Wesfarmers........................................................................................ 5
Legal issues in Coles.................................................................................................. 6
Legal issues in Woolworth.......................................................................................... 6
Ethical issues in Wesfarmers...................................................................................... 7
Ethical issues in Coles................................................................................................ 7
Ethical issues in Woolworth........................................................................................ 8
Conclusion.................................................................................................................. 8
References................................................................................................................. 9
Appendices............................................................................................................... 11
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Marketing issues
Introduction
The report presents a brief overview of the ethical, economic and legal issues of the
Wesfarmers, Coles and Woolworths Company. It examines the notion that “marketing makes a
positive contribution to the common goods and services in the market. It describes that marketers
are serious about environmental stewardship.” with respect to top three countries of Australia
named under supermarket i.e. Wesfarmers, Coles and Woolworth. The issues in the companies
are briefly explained in the report. There are situations taken in the place of examples to make
the report more understanding. It opens by explaining the definition of each issue and further
carries forward the same idea with respect to the companies. It is critically examined with the
policies that helped the company in growth and success. The report is a small overview of how a
company of Australia functions even after facing various many issues in the market. The three
companies taken in the report are the best supermarket companies that serve the consumers by
providing good quality products to satisfy the human needs on a maximum level.
Wesfarmers Company is founded on 1914 in Australia. It works with the cooperation of
Australian farmers. It is one of the most leading companies in Australia. In this way, it is
expanding and flourishing its business day by day. The Coles is a supermarket company which
is dealing in various consumers products across the world. In such way, it is providing
satisfaction to the customers. The company is a chain of the supermarket that is owned by
Wesfarmers (Armstrong, Kotler, Harker and Brennan, 2015). Woolworth Company is a company
delivering groceries and food items to the consumers. This Australian supermarket is a most
trusted brand in the sector of retailing. It has largely opened its sector all over the country across
the world. Further, it explains the business activities and operations of the companies in the
market (Kotler, Keller, Brady, M., Goodman & Hansen, 2016).
Economic issue
An economic issue is a problem that takes place in the company due to lack of resources.
In the world, dreams of human beings are unlimited compared to the limited availability of
resources. A number of resources present are insufficient and inappropriate. It cannot satisfy the
human needs and requirements. Therefore the problems arising due to this are Economic Issues.
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Marketing issues
The major problem faced by the society is of allocating these minimal resources within the
economy equally. The problem is created by the human society itself (Moriarty, Mitchell, Wells,
Crawford, Brennan & Spence-Stone, 2014). Initially, the use of resources becomes so large that a
number of resources present in the environment become limited to be used for future. Therefore
the human wants turns out to be unsatisfactory. The problem of economy arises due to the
problem of choice (Akbar & Ahsan, 2014). In this way, these issues are not good for the
companies.
Economic Issues in Wesfarmers
Wesfarmers is one of the biggest supermarket companies in Australia which largely
serves the grocery items in all over the world. It serves to the country by providing good quality
products and services to its customers across the world. It is making an effective position and
image in the market. In this way, the company is trying to overcome on its competitors in the
market. Thus various economic issues are faced by the company in the market across the world.
The problem of the economy started worrying the investors. The business faced low growth and
even no growth at all. The market value of the company dropped initially which put investors in
dilemma to invest in the company or not. The CEO of the company believes to push the business
towards a sale in order to gain good results and outputs in the market. Wesfarmers owns various
different supermarkets of the country which has uplifted the decreasing brand over the years. The
company is able to make the company’s position stable which resulted in a jump in company’s
share market (Menon, Bharadwaj, Adidam & Edison, 2015).
Economic Issues in Woolworth
Woolworth is also a supermarket company of Australia which has grown itself in the
initial years only by serving good quality of products and services across the world. They were
able to satisfy the demands of the consumers which made their growth in the market easy. The
economic issue faced by Woolsworth is same as faced by other companies in Australia.
Woolworth is facing the similar threat in the sector of the economy. It initially earned good by
the sale but later the percent of sale declined due to the difference in the planning of strategies.
The decline was as per the sale of food. Woolworth faced a lot of trouble while planning for
business expansion and growth. It certainly opened the branches of its own and started
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