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MKTG101 Marketing Fundamentals Assignment

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Marketing Fundamentals (MKTG101)

   

Added on  2020-05-03

MKTG101 Marketing Fundamentals Assignment

   

Marketing Fundamentals (MKTG101)

   Added on 2020-05-03

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Running head: MARKETING FUNDAMENTALS Elements of the marketing processName of the StudentName of the UniversityAuthor Note
MKTG101 Marketing Fundamentals Assignment_1
1MARKETING FUNDAMENTALSAnswersa)Harvey Norman is among the largest retailer organizations in Australia. Themarketing environmental factors that have its probable impacts on this particularorganization are discussed as follows and they are mainly the macro factors- Technological- This not only help Harvey Norman to built new products rather theyplays an important role in the modification of the way retail organizations Due totechnological betterments this organization is helping their customers to have onlineshopping options (Wang, Chen & Chen, 2012). Legal- There were legal issues in this organization in 2007 and 2008, a number ofgadgets were stolen from their outlets. This legal problem regarding theft has animpact on public relations. Apart from this the laws, regulations and governmentalpolicies can strongly affect the retailer industry because they have to depend on thegovernment for the roads, rail and water transportation facilities to deliver their goodsor to bring the customers to their stores (Wilson & Gilligan, 2012).Economic- A strong economy can increase in customers were as a inactive economycan decrease the customers and make them spend less which can guide to decline insales and then retailers has to decrease their prices. However, in 2010, the sales ofHarvey Norman have been affected in a negative way and came drastically downbecause of the decline in foreign currency (Guillard & Roux, 2014).Sociological- As the largest retailer organization it has a huge impact on the sociallives as well as in the lifestyles of the citizens in Australia. Modifications in the socialvalues and fashion also affect the products that this company trades. b) Due to globalization it has been seen that the political and legal scenarios ofAustralian marketing environment has made it easier for the other international
MKTG101 Marketing Fundamentals Assignment_2

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