Running head: DIGITAL ADVERTISING OF VOLKSWAGENDIGITAL ADVERTISING OF VOLKSWAGENName of the StudentName of the UniversityAuthor Note
1DIGITAL ADVERTISING OF VOLKSWAGENExecutive Summary:The purpose of the report is to present the critique on the digital media advertising. Themethod of the report chooses Volkswagen company and the digital advertising strategies ofthe same. The result shows that the targeting the consumers for the digital advertising is anecessary marketing strategy for customer recognition, brand value and overall profit.
2DIGITAL ADVERTISING OF VOLKSWAGENTable of ContentsIntroduction:...............................................................................................................................3The Advertisements:..................................................................................................................3Target Market and Market Segmentation:.................................................................................3Evidence of the Company using Target Market:.......................................................................4The Appeal of the Advertising:..................................................................................................4Uniqueness:................................................................................................................................4Brand Value:..............................................................................................................................5Appeal of the Advertisement to the target Market:....................................................................5Recommendation:......................................................................................................................5Conclusion:................................................................................................................................6Reference:..................................................................................................................................7Appendix:...................................................................................................................................8
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