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Advertising All Around Us - Assignment

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Added on  2020-11-10

Advertising All Around Us - Assignment

   Added on 2020-11-10

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MKTG30010_2020_SM2Advertising and PromotionsStudent Number: 1003440Student Name: Regina YangTutorial: Wednesday 12pm Tutor: Sarah SadiqAssignment Name: “Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.”
Advertising All Around Us - Assignment_1
Advertising plays a crucial role in the promotion and advancement of any brand, product of service, and influences a consumer’s view of their image and style of life (Dudnikova, 2014). These advertisements are the paid communication tools or messages used increase awareness, interest, and desire from target consumers (Sendian Creations, 2020). These communication tools can include adverts on television and radio, billboards, printed advertisements or digital online advertisements on social media and search engines. Advertisements have both advantages and disadvantages in a consumer’s life, but ultimately, advertising is unavoidable and should be used in a way to benefit the customer. This means many benefits for the consumer’s life. The exposure to these advertisements increases awareness, and hence consumers have more options to choose from (Pratap, 2020). From the ads, they can infer what brands are offering and which brands can cater to their needs better. For example, BMW sells cars that are at a premium price, whereas Toyota sells cars for a lower price. The customer can decide which price point they are suitable for based on seeing both the car companies’ advertisements, and therefore make purchases that they won’t regret (Hobson, 1964). Not only that, having increased awareness about the different products and services that are available contributes to saving time and higher convenience. Due to the technologies and algorithms available today, advertisements are tailored towards a customer’s needs over the internet. A customer could search for a particular product, such as a necklace, and an advertisement that promotes a jewellery shop may start appearing on their social media feed. Although the products may not be the particular one a customer is after, it still closely matches what they were looking for and saves them a lot of trouble from researching (Pratap, 2020). With the increased use of data and analytics, advertising makes life easier bydoing the research for their consumers. Finally, advertising increases access to new services (Pratap, 2020). For example, Netflix was popular in the US, but hardly recognised worldwide. With the use of advertising, people all over the world stream and use its services and shares its popularity. Hence, advertising can create convenience and introduce new products and services that make life easier for the consumer, contributing to their quality of life. However, advertising may also be in poor taste (YourArticle, 2020), becoming a negative part of a consumer’s life. Advertisements such as those for smoking, alcohol and things that need to be of legal age to do may create an adverse effect on young children. These advertisements are not appropriate for their age, and may be dangerous due to them thinking drinking at a young age is acceptable, or not fully understanding the detriments smoking brings. Advertisements can also create stereotypes that can negatively impact a child’s upbringing (Eisend, 2014). Not only that, advertising is a costly function (Amjed, 2020). Therefore, as expenses add up, the price of the product increases too. Therefore, the consumers end up paying for the extracost. Advertising is an economic waste because when it is not balanced, customers end up paying more for goods that should not be as expensive (Amjed, 2020). This is a disadvantageas some consumer sectors only have limited disposable income and cannot afford products with the added advertising expense.
Advertising All Around Us - Assignment_2

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