Management: Aldi Company | MMM132

Running Head: Management 1
Assignment 1: Part B

Management 2
Contents
Ans1. Vision and mission of Aldi....................................................................................................3
Literature on mission...................................................................................................................3
Ans2. External factor.......................................................................................................................4
Technological factor....................................................................................................................4
Theoretical framework.................................................................................................................5
Technology managed by Aldi......................................................................................................7
Ans4. CSR and ethics in Aldi..........................................................................................................8
CSR in Aldi..................................................................................................................................8
Ans5. Organizational culture...........................................................................................................9
Organizational culture of Aldi.....................................................................................................9
References......................................................................................................................................11

Management 3
Ans1. Vision and mission of Aldi
The company Aldi is the famous German based retail store which was established in the
year 1948. This company is the biggest food retailer company in all over world. The company is
having around 700 stores across the world. The aim of the company is to provide best quality of
retail products with the affordable prices to the customers. For this manner, the company has set
vision and mission so that it can achieve its objective accordingly. The vision and mission
statement of the Aldi is as follows:
Mission statement-
The company Aldi has clear business viewpoint along with the various guideline
ideologies. Those viewpoints can be summarized in one statement called vision statement i.e.
high level of quality with low prices-guaranteed. So, the company has five basic ideologies i.e.
huge savings, outstanding value, excellent quality, special buys and buy with trust and
confidence. So, the mission statement of the company Aldi is to provide opportunities to the
customers to buy everyday products with the highest quality and the lowest prices for the
products.
Vision Statement-
The core vision of the company Aldi is to provide incredible high quality products at the
impossibly low prices to the customers (IBIS world, 2016).
Literature on mission
Mission is the important part of managing the business. The mission should be defined
before developing the strategy for operating the business. Developing the mission statement
should be based on the various decisions. The main aim of the mission statement should be based
on the target audience. The companies need to should clearly identify the communication
potential and target audience in the mission statement. There should be nine components in a
mission statement of the company i.e.
 Consumers (target market),
 Geographic markets,

Management 4
 Product or service offerings,
 Concern for the growth, profit and survival,
 Technology used to produce and promote the specific product,
 Viewpoints i.e. company’s value, ethics, and beliefs,
 Employees,
 Public image i.e. community, and
 Effective strategy to operate better than competitors (Papulova, 2014).
Based on the above literature review, the core mission and purpose of Aldi is to grow its
share in the market in the grocery market. The focus of the company is to provide same quality
products to the customers as its competitors are providing. The company relies on its customers
for the success and growth in the market. Aldi is committed in satisfying its customers and the
customers in the market have positive response towards the company in terms of quality retail
products (Chung, 2015).
Ans2. External factor
The environmental factors are an important part to analyze the efforts of the company.
The external factors include the identification of environmental change opportunities, trends, and
threats in the political, legal, ecological, technological and socio-cultural segments in the market.
In case of the company Aldi, one of the external factor i.e. technological factors has taken for the
discussion.
Technological factor
It is well known that the development of technology has changed the lifestyle of the
people. Online and mobile are becoming necessary part of daily lives of the individuals. The
developed technologies are impacting the business of retail companies as there is the need to be
advanced by the companies with the growing trend of technology. The technological
infrastructure is the main part of the supply chain in the modern business. There are some points
by which it can be analyzed that the technological factors have strong impact on the business
operations of Aldi. The e-commerce and internet have increased the global competitiveness in
the Australian retail market (Zakić, Jovanović & Stamatović, 2008). There are many Australian
companies using the internet based technology to develop their business into the international
market. The country Australia is well connected with the domestic and international market. So,