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MMS773 | Sport Broadcasting

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Deakin Business School

   

MMS773 - Sport Broadcasting (MMS773)

   

Added on  2020-03-04

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MMS773, the document based on Sports Broadcasting - we cover three parts in this assignment, in which we discuss, a graphical representation of the Sport-TV relationship model, vertical integration strategy, a timeline of broadcast footage, a Commercial model, and a description of tools and technology.

MMS773 | Sport Broadcasting

   

Deakin Business School

   

MMS773 - Sport Broadcasting (MMS773)

   Added on 2020-03-04

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Running head: SPORTS BROADCASTINGSports BroadcastingName of the Student:Name of the University:Author note:
MMS773 | Sport Broadcasting_1
1SPORTS BROADCASTINGTable of ContentsIntroduction......................................................................................................................................3Part A:..............................................................................................................................................31. Graphical representation of the Sport-TV relationship model....................................................32. Vertical integration strategy implemented by sports organization..............................................6Part 2................................................................................................................................................71. Timeline of broadcast footage for sport content advertising game and others............................72. Commercial model for the process of recouping specific amount for chosen and viewed hour.7Part 3................................................................................................................................................9a) Description of tools and technology used in sports broadcasting...............................................9b) Effectiveness of selected tools for improving experience of viewers.......................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
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2SPORTS BROADCASTINGIntroductionAustralian broadcasting has gone through a remarkable change in sports broadcasting.The number of stakeholders operating on the supply side has developed a fierce competitionfrom the popular content. On the other hand strong price also increases on sports rights that havewell-known result of the development. Parallel with the growth several forms of businessintegrations have found place in media industry. Present study deals with sports broadcastingvalue chain as well as vertical integration. In addition broadcast analysis as well as valuation isalso achieved in the second part of the study. Third part discusses about sports consumption thatincludes tool or technology and the process of using these for improving customers’ experiencein sport broadcasting.
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3SPORTS BROADCASTINGPart A: 1. Graphical representation of the Sport-TV relationship modelFigure 1: Sports-TV relationship model(Source: Stenzel and Scuda 2014 p.4241)While history of televised sports may be directly associated with network televisionpresent as well as future states of genre are presently not involved. In this perspective there aretelevised sports continue to draw large a large number of total audience However it isdecreasingly originate on national network. It remains television unique as well as cultural event.It is important to develop specific programs as well as cultural event on television. On the otherhand paying customers out of the city to watch the sports is the power of television. In Australiabroadcasters will telecast traditional platforms of FTA TV as well as STV through OTT. Inaddition anti-siphoning is likely to be for two bidders for major Australian sports. It is importantSportsSponsorsTelevisonAdvertisers
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