Business Report on Clarks Plc

BUSINESS REPORT
1

Table of Contents
INTRODUCTION ..........................................................................................................................3
Analysis............................................................................................................................................3
SWOT analysation of business....................................................................................................3
Corporate Social Responsibilities of business:............................................................................4
Creativity and innovation in business. ........................................................................................5
REFERENCES................................................................................................................................7
2

INTRODUCTION
Business report help company to plan and execute a particular situation or issue and later
make recommendations and suggestions. This report is focus on Clarks company which is a
shoe retailer and manufacture company. It is founded in 1825 and has its headquarters in United
Kingdom. Clarks Plc has expanded its operations in various other countries and almost has 1400
shoe stores globally. Its main mission to cater all need of its clients by providing them quality
services and main goal is to enlarge its business over next few years. Company made huge profit
in year 2013 which is around 150 million euro on its overall sales (Coulson-Thomas,2017). It
also has many other big competitor in market that includes Puma, Adidas, Mark & Spencer and
Skechers. This report further analysis of company's external environment with the help of SWOT
analysis along with its main corporate social responsibilities within society. Later, report discuss
creativity and innovation in business that used to survive in marketplace. Lastly, report discuss
recommendations to business so that it able to expand more in market and bring necessary
improvement if required.
Analysis
SWOT analysation of business.
SWOT analysis is very useful tool in which company able to examine its strengths,
weaknesses, threats and opportunities. It is framework from which an organization minimize its
risk, help to make growth and grab opportunities that come in the future. Let's examine SWOT
of Clarks Plc for better understanding:
Strength
Clarks Plc is one of the major organization of UK and has many strength that help company
to sustain in the market for long time. Company has powerful base of authentic supplier of
finished products and raw materials thus enables Clarks Plc to defeat from any supply chain
obstructs and also have successful track of recording of fresh products and innovation in goods
and services (Gürel and Tat,2017). Company provides less expensive products as compare to its
competitors along with good quality.
Weaknesses
Weaknesses are considered those areas where Clarks Plc can bring major transformation in
their operations. Company finds that its online presence is not that effective because majority of
people try shoes in physical stores before they buy them. Moreover, even when Clarks Plc is
3