Mobile and Executive Computing

MOBILE AND EXECUTIVE
COMPUTING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
BACKGROUND.............................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Mobile and executive computing is an effective approach for organization which helps
for providing the best quality of facilities and services. This report will discuss about
McDonald's use of mobile application for providing food delivery to their customers. Further,
this assignment will describe mobile application and its implementation in the business
development process. This assignment will discuss about McDonald's which is based on food
industry and is targeting their customers for increasing business all over the world. This
organization uses their own mobile application to provide an online food delivery facilities and
services. The main purpose of company is to expand business and increase productivity and
profitability in marketplace.
BACKGROUND
Application for business to customer solutions
Business to customer solution is the main aim of McDonald's to provide the variety of
food items, beverages etc. It is the fastest growing US organization. The objective of firm is to
provide late night facilities and services to their guests.
It has established their empire because of their quality of products, that is, consistency,
thickness of fries, pickle on sandwich etc. In US, this organization follow all rules and
regulations to manage their franchise. McDonald's face challenges in global marketplace as they
are unable to cope with competition to increase their number of restaurants in different countries.
(Bi and Zhang, 2018). Recently, it became the latest organization to provide food items
according to requirements of customers.
In this way, their growth rate increases daily that uses different platforms for promoting
their services in different marketplace. It helps to increase their productivity and profitability.
Mobile application is the best platform for promoting their services and products in
marketplace to launch new products. This application is beneficial for customers to check
information like price, discount, other offers etc. (Byun, Sung and Park, 2018.)
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Business development of application and diverse of business applications of McDonald's
 Mobile application is part of business development because it is very helpful for
increasing number of customers and also achieving their business goals and objectives.
 Mobile app is the best platform that is launched by McDonald's in marketplace.
 It is necessary part of an organization to develop business operations and functions
effectively and efficiently.
 Mobile application is useful in connecting to people.
McDonald's implementing different strategy
The company launched its mobile application in marketplace This application will be
useful for business processes because it provides facilities and services online. Mobile app is
required for promoting their specific product in marketplace (Eldein, Ammar and Dzielski,
2017). McDonald's always establish a strong relationship with their clients. It is easier for
customers to access app in every smartphone, laptop etc. This company will use dynamic
approach and strategy for growth and development.
Marketing strategy of McDonald's
After analysing the market conditions and identifying the needs or requirements of consumers.
Product- The company provides the best quality of products and services to their customers, and
more customers attract towards their services.
Place- It is essential for providing the best quality of products and services. It should be
accessible for customers at right place at right time.
Price- This is the most significant aspect which is required for breakdown price and discount
available in marketplace.
Promotion- they use different communication techniques to directly interact with consumers
that is targeted to catch the interests of people.
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There are different strategies applicable in business development process as discussed below:
Mobile application has changed the customers’ priorities and their choices. Special
promotions and dialogue helped firm to increase their growth rate at marketplace. This
organization launched new application which helped in increasing consumers’ demands at
marketplace. McDonald's is using mobile application for targeting online customers to increase
their business all over the world. (Kulkarni, Willshire and et.al., 2018).
There are many competitors’ to McDonald's who uses mobile application such as
Domino's, Taco Bell, Chipotle and Burger King etc. All the fast food organizations use mobile
applications to increase their productivity and profitability at marketplace (Mobile application,
2018)
There are various companies that have implemented the similar concept that has enabled
them to grow and expand. For example: Chiplot uses sequence platform, Burger King uses
Magento and Domino's use Kirin platform etc. In similar ways, McDonald's has a partnership
with Amazon Web Service that is expanding business all over the world by using e-commerce
platforms. This has enabled them to provide services in less time and operative method.
Business to consumer application in an organization
B2C is the most widely used model and is also known as sales model. This is the best
approach to create connection between organization and customers. Many customers preferred
traditional methods of going out in restaurants, to shopping malls etc. This organization used
different business channels in the form of e-commerce for selling products and services by using
internet to enhance their value amongst their consumers and for sustainable growth.
Why B2C is applied
B2C is an approach which helps in maintaining their relationship with clients.
McDonald's provides the best quality of services and products to their customers. B2C is a
model that helps in creating strong relationship with customers. (Li, 2017). This is the best-
selling process to change the menu according to consumers and also to improve product’s
quality.
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Benefits
 Business uses different techniques to provide digital restaurant services to their customers
but it is very expensive to manage.
 McDonald's is planning to use advance technology to directly interact with customers in
personalized ways. By end of the year, this organization’s mobile ordering system will
determine and track the habit of customers like eating habits, price consciousness etc.
 This organization is operating in competitive environment so it is necessary to maintain
their brand image, market share in marketplace.
Advantages
 Mobile application and website are important marketing approaches which support in
expanding the business across the world. It also identifies the taste and preference of
customers.
 Mobile application is helpful for customers to establish strong relationship with their
clients and also build loyalty towards their products and services (Advantage of mobile
application, 2018).
At that time, this organization is improving their services and will invest money for
developing mobile apps because it is easier for targeting customers and to know about their
needs and requirements (Zahabi and Kaber, 2018).
This organization will offer, discounts in different areas and locations all over the world.
The cost of restaurant is high, approximately 123,000 dollars. Mobile application allows
customers to check menu and order food online (Parveen, 2017). they have expanded their
business all over the world
McDonald's is a leading company to generate high revenue in marketplace. This
organization is concern about stores and their services. (Shalan, 2017). It also manages the
upgradation for their mobile application on day-to-day base. The order process will become
flexible, efficient and easier for customers because of usage of advanced smartphone app.
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McDonald's use of modern technology
McDonald's used their own mobile application which aid in interacting to customers and
also identifying their needs. Mobile application is an efficient technique that provides the facility
to their customers to access data on smartphones and PC.
Mobile application architecture
Smartphone application is a specific set of techniques and patterns which benefit in
building a fully structured mobile application.
The following points can be few pros of constructing an architecture:
 Identifying device- The feature of application is important to meet all criteria of business
and useful for hardware and software to build app architecture.
 Defining user interface- Mobile application is user friendly and it is easier for customer
to operate in proper manner.
 Navigation method- Adding this feature is the main part of application to analyse
different features such as tab controller etc.
Features of mobile applications
Simplicity in design- Application design is the main important part of organization
because customer attracts towards their dynamic features and designs. Enterprise maintain their
application effectively and efficiently. This app is user friendly so that anyone can used them and
understand their options which provided by company (Wang and et.al., 2018). McDonald’s
update their application on daily basis. They have efficient employee that has knowledge about
programming to maintain their application in proper manner.
Compliance with general data protection regulation standard- General Data Protection
is a new concept that is applicable in US. This law was passed by the government to secure their
personal information. McDonald's provide security while payment and safety in terms of quality
to manage their orders (Yang and et.al., 2018). Mobile application added some features to their
applications that help for increasing their productivity and profitability. The application depends
on particular project. Many customers are concerned about their privacy and protection of
personal information.
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Ongoing evolution-This company has also launched new mobile application for their
expansion and to generate revenue and must maintain it to improve brand value in marketplace.
Management evolution is necessary for achieving their goals and objectives. Many customers
want high quality of products and services. This is beneficial for building strong connection with
their customers.
Applied data science- It is a process of data analytics in which company analyses large
amount of data to identify various elements such as markets trends. This data is then applied to
develop strategies for successful business. It is used for complex business processes of
McDonald's. This organization is planning an effective strategy which helps in determining or
predicting customers’ demands and requirements.
Data Science helps to target customers to increase their sales and profitability in global
marketplace (Xing and et.al., 2018). Mobile app is an advanced technology that manages all
business activities. Modern business depends on smartphone applications which is required for
firms to maintain their applications efficiently and resourcefully.
Interface and business process impact on McDonald's
Interface of an application is related to security measures that are embedded in it. This
means whether the device is properly secured or not. Also, there are certain features that must be
always developed in app by businesses for creating a proper communication channel with
customers.
It is the fastest growing company to directly interact with customers by using mobile
application. This is impactful for company because it is an efficient technique for solving
problems to clients. It is required for organization to take feedback to their regular customers to
ensure that services are delivered in suitable way.
CONCLUSION
As per discussion, it can be concluded that mobile application is important for
McDonald's to manage the entire business process. This application is helpful for
customers for easy identification of the varieties in food items because they offer many
choices and combo offers. The main reason for developing a mobile app by any
enterprise is that it enables them to provide their products and services 24*7. With this,
they can attract more customers and earn profits and enhance their brand value in the
market.
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REFERENCES
Books and Journals
Bi, S. and Zhang, Y.J., 2018. Computation rate maximization for wireless powered mobile-edge
computing with binary computation offloading. IEEE Transactions on Wireless
Communications. 17(6). pp.4177-4190.
Byun, J., Sung, T.E. and Park, H.W., 2018. A network analysis of strategic alliance drivers in
ICT open ecosystem: with focus on mobile, cloud computing, and
multimedia. Multimedia Tools and Applications. pp.14725-14744.
Eldein, A.I.E.S., Ammar, H.H. and Dzielski, D.G., 2017, December. Enterprise architecture of
mobile healthcare for large crowd events. In Information and Communication
Technology and Accessibility (ICTA), 2017 6th International Conference on (pp. 1-6).
IEEE.
Kulkarni, A., Willshire, G. and et.al., Ltd, 2018. Mobile dashboard for automated contact center
testing. U.S. Patent Application 15/789,838.
Li, P., 2017. Design and implementation of medical cloud database service system based on
parallel and mobile computing. International Journal of Biomedical Engineering and
Technology, 23(2-4), pp.213-231.
Parveen, M., 2017. Methodology for Future Technology: Mobile Computing
Applications. International Journal of Research, 4(17), pp.4276-4283.
Shalan, M.A., 2017. Considering Middle Circles in Mobile Cloud Computing: Ethics and Risk
Governance. In Security Management in Mobile Cloud Computing (pp. 43-72). IGI
Global.
Wang, T. and et.al., 2018. Efficient multi-tasks scheduling algorithm in mobile cloud computing
with time constraints. Peer-to-Peer Networking and Applications, 11(4), pp.793-807.
Xing, H. and et.al.,2018. Joint Task Assignment and Wireless Resource Allocation for
Cooperative Mobile-Edge Computing. arXiv preprint arXiv:1802.06862.
.
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Online
Mobile application, 2018. [Online] Available through:<https://www.peerbits.com/blog/all-about-
app-architecture-for-efficient-mobile-app-development.html>
Advantage of mobile application, 2018. [Online] Available
through:<https://www.outsource2india.com/software/mobile-applications/articles/
custom-mobile-application-development.asp>
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