Mobile and Executive Computing

Added on - Dec 2020

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MOBILE AND EXECUTIVECOMPUTING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1BACKGROUND.............................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMobile and executive computing is an effective approach for organization which helpsfor providing the best quality of facilities and services. This report will discuss aboutMcDonald's use of mobile application for providing food delivery to their customers. Further,this assignmentwill describe mobile application and its implementation in the businessdevelopment process. This assignment will discuss about McDonald's which is based on foodindustry and is targeting their customers for increasing business all over the world. Thisorganization uses their own mobile application to provide an online food delivery facilities andservices. The main purpose of company is to expand business and increase productivity andprofitability in marketplace.BACKGROUNDApplication for business to customer solutionsBusiness to customer solution is the main aim of McDonald's to provide the variety offood items, beverages etc. It is the fastest growing US organization.The objective of firmis toprovide late night facilities and services to theirguests.It has established their empire because of their quality of products, that is, consistency,thickness of fries, pickle on sandwich etc. InUS, this organization follow all rules andregulations to manage their franchise. McDonald's face challenges in global marketplace as theyare unable to cope with competition to increase their number of restaurants in different countries.(Bi and Zhang, 2018). Recently, it became the latestorganization to provide food itemsaccording to requirements of customers.In thisway, their growth rate increases daily that uses different platforms for promotingtheir services in different marketplace. It helps to increase their productivity and profitability.Mobile application is the best platform for promoting their services and products inmarketplace to launch new products. This application is beneficial for customers to checkinformation like price, discount, other offers etc. (Byun, Sung and Park, 2018.)1
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