Development of a Mobile Application Software for Uber Company

THE DEVELOPMENT OF A MOBILE APPLICATION SOFTWARE FOR UBER
COMPANY
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Table of Contents
Background Of The Company.................................................................................................................1
PROJECT AIMS AND OBJECTIVES...................................................................................................2
START DATE AND COMPLETION DATE.........................................................................................4
STAKEHOLDERS OF THE PROJECT.................................................................................................6
PROJECT BENEFITS.............................................................................................................................8
PROJECT TEAM....................................................................................................................................9
INNITIAL RISK IDENTIFICATION.....................................................................................................9
RESOURCES AND BUDGETING......................................................................................................10
EXPECTED OUTCOMES....................................................................................................................10
References..............................................................................................................................................11
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Introduction of A Mobile Application Software for Uber Company
Background of the company
UBER is a transportation technology company headquartered in San Francisco, California,
the united states. It’s a private delivery transportation company that was formed in March 2009 by
Travis Kalanick and Garrett Camp and it operates globally. The company operates under an umbrella
of the intelligent minds such as chairman Ronald Sugar, Dara Khosrosrowshai chief executive officer
among others. it provides an array of services including tax cab, transportation, ridesharing, food
delivery, taxi cab among others [11:405].
From the time of its establishment, this company was seen as a solution to challenges that
people faced in terms of transportation means but the questions arising now has been its prospectus
future plans to continue its operations. Uber has had a good reputation as compared to other related
companies for the last six years but reports show that in the last two years, the company’s image is
gradually deteriorating [1:1508]. This has been evidenced by the reduction in the number of
customers ordering for taxi’s, low sales, increasing employees’ turnover and a fall in the salaries of
the employees. Additionally, it has also been noted that there is internal competition of opportunities,
poor conflict management and handling techniques among others.
According to the research report compiled in march 2017, UBER has had a lot of protests due
to issues concerning the manner in which its services and activities have been conducted without prior
knowledge of the stakeholders due to poor communication, both internal and external. The state of
emergency regarding the economic, social and reputation of the organization as it was before has
arose with a lot of speculation about its closure
Therefore, this project proposal is intended to critically analyse, evaluate and identify the
mess that has been happening in the company which have hindered its’ development. Based on the
analysis and evaluation, it was identified that one of the core factors causing the company’s
deterioration is poor communication among the stakeholders. The management has therefore reached
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a decision of developing a mobile communication app as a remedy to the prevalent problem of the
company. This mobile application software will help the company to disseminate all the relevant
information to its stakeholders including customers, employees, the community, the government
among others [2:10]. As it was noted, communication is the key to success of every organization in
the business world. as a point of reference, related mobile application software have been used by a
galaxy of companies across the globe and solved the same dilemma as it is happening in the company.
For example, this software will be designed to ensure that every information, technological changes,
business development strategies, marketing strategies, and promotion strategies among others are
distributed to the entire organization. This will help to ensure that the image, economic backbone and
corporate social responsibility mechanisms are achieved. As a result of this tool benchmarking
mechanisms shall be adopted, which will help the company to regain its glory back in the business
environment. In addition, this software is also intended to ensure that transparency and proper
accountability principles are adhered to, and this shall help to increase market share of the company.
The software will also be designed to ensure that all hackers to the company’s confidential
information are detected by the central monitoring unit. Furthermore, the decision to come up with
this software was reached at when the company realised that there was a need to enhance competitive
advantage over other companies [3:25].
Project aims and objectives
Objectives can be defined as concrete statements which a company intends to achieve in a
certain period of time as a result of executing the intended and planned activities. Objectives can be
written at a lower level when the project manager is trying to initiate the project.
According to Tom Mochal, project objectives should not be vague and he referred them as
deliverables of the project. In this case therefor, the objectives of the project are to upgrade the UBER
telecommunication system by introducing a software application in the company. The following are
thus, the objectives that the software application intends to address include the following;
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