Market Segmentation and 7P's of Marketing for a New Mobile App

This report discusses market segmentation and the 7P's of marketing for a new mobile app. It includes an explanation of the marketing mix and a Gantt chart for app development.

Mobile app

Table of Contents
INTRODUCTION...........................................................................................................................3
Market segmentation...................................................................................................................3
7P’s of marketing.........................................................................................................................4
Gantt chart...................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a function which is involved in managing the operations and activities for
promoting and advertising products and service of the company (Scarborough, 2016). This is
very important for the organisation that marketing operations are done properly in order to attain
the organisational goals. It is essential that all the work related to the marketing of products and
services should be done in proper manner. The following report is based on market segmentation
of the new mobile app. There is explanation of marketing mix. Gantt chart is given for the
development of this new mobile app made for tourists.
Market segmentation
Marketing is defined as the function used for managing the operations and activities of the
business. The concept of marketing includes advertising and promoting the product or service.
The aspect of STP is known as segmentation, targeting and positioning of the product (Smith,
2014). The STP approach in context of the new mobile app is mentioned below -
STP Approach- The full form of STP is segmentation, targeting and positioning of
products or brand in market. The strategy of STP is useful for managing the launch of new
products and services within market. This strategy is helpful in developing strategies that will
help to grab customers effectively.
Segmentation- The market segmentation of new mobile app is based upon demands and
needs of customers towards the new mobile app which will provide information about the new
tourist places near the user (Westwood, 2013). The different segmentation of “Point and view”
mobile application is mentioned below –
 Psychographic segmentation- The products are divided on the basis of size such as bars,
large and small blocks.
Geographic segmentation- The market segmentation is done on the basis of region like rural,
urban and semi-urban. This mobile app is specially made for the users of age between 18-45
years (Wirtz, and Lovelock, 2016). These are the individuals who are tourists and visit various
tourist places.
Targeting- A target market is one which is selected for promoting the new product to the
selected target audience. The target market for the new mobile app is people that falls under
age group of 18 to 45 years.

Positioning- This means concept of marketing that outlines what business must do for
placing product in customer’s mind.
7P’s of marketing
Marketing mix is defined as a strategic tool which is helpful for the entrepreneurs for
providing products and services to the customers. It is very important for the company to analyse
factors of marketing mix so that there is no problem in launching the new product or service.
There is explanation of the marketing mix of new mobile application “ Point and New” below -
Basis Point and New mobile application
Product The new mobile application is developed for the tourists in order to
provide them effective services. This new mobile application is an
attractive and fast using application that can be installed in different
android systems. This mobile application is used by the tourists in
New York and US to find various tourists destinations by just
clicking or tapping on the mobile screen.
Price Price is another factor of marketing essential which includes the
information about the price at which this mobile application is
provided to the customers. People depend upon the organisation of
the gigs for revenue because they need more people for the events.
This is a free mobile application for the users to download it from
playstore.
Place Place is an element of marketing mix which is concerned with the
location of the store where products or services of the company will
be sold to the customers (Zolkifly, and Baharom, 2016). This
mobile application can be downloaded by all people and they can
use this service when they are travelling and want to know about
tourist spots.
Promotion There are different ways by which advertising is done by the
companies such as media, TV advertisement, newspaper, websites,
social media platforms and many more. The new mobile application

is promoted by using advertisements, sale promotion and direct
marketing. The new mobile app is advertised to the potential
customers for increasing the number of loyal customers.
People Employees are known as the most essential asset for any
organisation. It is very important that right kind of people are hired
in the company for increasing the profit. In context of this new
mobile app, the backend and frontend operations are managed by
skilful individuals.
Process The process in context of new mobile app means that the new
application is easy to use, practical and logical for the customer.
This app is made in order to provide effective services to the
customers. This app is intuitive and it is easy for customers to see
information everywhere about the tourists places and save their time.
Physical Evidence These are known as tangible components of product or service. This
include logo and colour of the new attractive mobile app. This logo
includes relevant information about the services provide by mobile
app.
The logo for this new app is mentioned below –
Point and View

Gantt chart
CONCLUSION
From the above discussion, it is concluded that marketing of new app is important as this is
the way by which this service can reach potential customers. It is very essential for the company
that they are effectively marketing the products and services so that they are able to manage the
performance of new product in market.

REFERENCES
Books and Journals
Scarborough, N. M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Smith, A., 2014. Breaking the chain: The screen industry and disintermediation. Metro
Magazine: Media & Education Magazine. (182). p.104.
Westwood, J., 2013. How to write a marketing plan. Kogan Page Publishers.
Wirtz, J. and Lovelock, C., 2016. Services marketing. World Scientific Publishing Company.
Zolkifly, N. H. and Baharom, S. N., 2016. Selling Cars Through Visual Merchandising:
Proposing Emotional Design Approach. Procedia Economics and Finance. 37. pp.412-
417.