Designing a Mobile Application for Wastage of Food: Pre-Production Prototype, Market Validation, and Business Start-Up

This presentation discusses the creation of a mobile application to connect businesses in the food industry with non-profit organizations to donate excess resources. It covers the pre-production prototype, market validation, and business start-up phases, including the deliverables and service providers involved. The presentation also includes a bibliography of relevant sources.

Designing of
mobile
application-
Wastage of Food

Pre-Production Prototype
● Creation of mobile based application to connect business involved
into food industry
● Testing the workability of the application
● Application partner with third party companies to donate resources
like time, assets and manpower to connect with the businesses to
non-profit organization
● Feasibility study on the mobile application

Market Validation
● Positive correlation between the product and the profit indicated by
markup and gross margin per unit
● Initial cost is used when selling of the product with involvement of
payment of the sale representatives
● Apple iphone7 at the first year has low sales of phones, latterly
there is increase of stock price

Business Start-Up
● The project team members have skills into computer programming
and marketing management
● Project coordinator oversees the entire project work
● Marketer involves into product sale
● Computer software engineer maintains the mobile application for
food
● Team members compensate active involvement into the project
work

Activities: Pre-Production Prototype
● Develop production prototype: Testing of proposed solution, testing of navigation,
testing of user interface and core functionality and performing user trials to develop
usability
● Determine production process: Requirements of raw materials, display of market
gap required to fill it and product distribution through official page
● Select manufacturing equipment: Capital equipments, raw materials, market
research, overhead cost
● Design field support system: Utilization of core functionality as well as simplicity
and displayed easy-to-use workflow design
● Demo product features: The product is mobile application- Wastage of Food and
service provided when there is excess food required to recycle through various
channels instead of wastage

Activities: Market Validation
● Establish market relationships: The team has vast skills into
marketing management
● Conduct limited sales: Low sale of Apple iphone 7
● Analyze sales: The sales are made within the set duration
● Survey customers: The product they buy, interest of the
customers, reason behind buying the product
● Refine marketing plan: Analyze the marketing gap

Activities: Business Growth
● Monitor enterprise position: Cash flow is very high since the
services offered by this app are applicable every day. This provide
room for growth and expansion
● Hire and train personnel: More marketing experts are required
● Execute contracts: Maintenance of the app which is done once at
a given period of time
● Arrange Financing: Dispose of food at profit by selling to the
customers
● Institute vision, mission and management policies: To make

Service Providers- Pre-Production
Prototype● Technicians: Observe the technical equipments
● Engineers: Maintenance of the mobile application
● Scientists: Analyze the entire project work

Service Provider- Market Validation
● Sales consultants: Creation of sales protocol, improvement over
sales interactions and creation of relationship with project vendors
● Public relations firm: Hire of public relations agency to enhance
and build of market reputations throughout the media

Service Provider- Business Start-Up
● Attorneys: The person is an advocate for accused and charged to
protect the interest of client. They make sure that the laws are
worked
● CPAs: Guiding of financial planning and maintenance of fiscal
control
● Investors: They buy share in the company to make profit in
business
● HR consultants: Manage people in business, hire people and train
them

Deliverables-Pre-Production
PrototypeLimited production:
● The project work has various disadvantages over the cost
● There are anticipated disadvantages of cost
● Within the process of production, more raw materials are required
for the project
● The market has lot of gaps which are required to fill

Deliverables-Market Validation
Sales:
● Low sale of Apple iPhone 7
● Higher cash flow
● Growth and expansion in the market

Deliverables-Business Start-Up
An Enterprise
● Businesses tend to throw away excess food at the end of the day
● Implement of mobile application- wastage of food
● Increase their social impact in their surrounding communities

Bibliography
● Chernev, A. (2015). The marketing plan handbook. Cerebellum
Press.
● Hollensen, S. (2015). Marketing management: A relationship
approach. Pearson Education.
● Koku, P. S. (2014). Strategic Marketing Plan. In Decision Making in
Marketing and Finance (pp. 35-47). Palgrave Macmillan US.
● Siguaw, J. A., & Simpson, P. M. (2015). A marketing plan for
marketing instruction: A satirical look at student comments.
In Creating and Delivering Value in Marketing (pp. 129-133).
Springer, Cham.