Peter Faber Business School BUSN111: Mobile App Trend in the Workplace

This report examines the impact of mobile applications on the workplace, focusing on their role in enhancing business operations and customer satisfaction. It highlights how mobile apps have become essential tools, improving accessibility and efficiency in various sectors like e-commerce and banking. The report discusses the positive effects on productivity and the potential for future growth, including the integration of AI and IoT. However, it also addresses the critical issue of security, emphasizing the risks of data breaches and cyber-attacks. By analyzing these trends, the report underscores the importance of secure practices in the use of mobile applications to maximize their benefits in the workplace.

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Trend : mobile apps

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Impacts of mobile apps in the workplace
The mobile application is an advanced communication technology which is mainly
designed to run on a mobile system including phone or tablet. In this modern generation,
mobile applications are pieces of software developed to reduce complexity and issues from
the systems. In business sectors and workplace, mobile apps play a major role that helps
the consumers for accessing services provided by the companies. Marhayanie, Ismail, and
Muda, (2018) identified that mobile apps affect workplace and business communities in
both positive and negative manner. E-commerce and banking both are common business
sectors that use mobile app related strategies for providing reliable and effective services
to the consumers. With the help of the mobile application, consumers can access their
accounts in less time and purchase any product effectively that directly enhance customer
satisfaction.
From the previous study, it is observed that mobile applications are easy to access and
evaluate due to which the business communities can enhance their productivity and
manage issues in the workplace (Pan, et al., 2016). It is observed that there are numerous
applications used in the workplace for managing daily life activities including word, excel,
social media, banking and so on. In which social media and banking both are common
applications uses by the consumers in the workplace that also reduces efforts and
difficulties faced by the consumers. It is reported that the overall trend of mobile
applications are becoming avenues by which consumers can utilize the features and
services provided by the business communities. In the future generation, the utilization of
mobile apps will grow rapidly that will manage the complete process and helps the
consumers for managing the accounts in an effective way.
With the help of LPS or GPS based software, consumers are alerted of a business
surrounding their location and business communities may transfer special promotion to
the consumers which can attract consumers and enhance their productivity. Moreover, the
utilization of mobile apps positive affects business communities and reduces issues faced
by the consumers which enhance customer satisfaction in the workplace. It is observed
that in the area of commerce industry artificial intelligence can be used along with mobile

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apps which provide reliable customer services and also guide consumers towards the best
suitable products as per their requirements that may lead businesses in an effective way. In
this generation, the use of IoT based systems are growing rapidly and in mobile apps, most
of the business sectors use IoT enabled servers that help consumers and employees to link
two or more devices with each other.
From the previous investigation, it is observed that mobile apps have the potential to
increase revenue in the workplace and more than 268 million applications are projected in
this year which could result in $88 billion in revenue (Oza, 2017). It is identified that
security is a major issue linked with mobile apps which affect business and workplace in a
negative way because of the criminals attack on the mobile applications and access the
sensitive data of the consumers.
Go keyboard and Facebook both are common examples of attacks on mobile applications
where the hackers targeted the personal accounts of the consumers and performed
malicious activities without user’s knowledge. Therefore, it is reported that mobile
applications may lead to data breach-related issues and cyber-attacks if the developers do
not focus on privacy concerns (CIO, 2018). However, the mobile app is a trend which is
now used by many business sectors for providing reliable services to consumers. So,
overall mobile applications positively impact on the workplace and business industry but it
is very important for consumers to focus on the security of data while using third-party
applications.

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References
CIO (2018). Mobile apps to have the most impact on business success by 2020: Gartner.
Retrieved from: https://www.cio.in/media-releases/mobile-apps-have-most-impact-
business-success-2020-gartner
Marhayanie, M., Ismail, M. and Muda, I., (2018) Impact of Smartphone Features on" Onset"
Services Online Car Rental. In 1st Economics and Business International Conference 2017
(EBIC 2017), 12(6), pp. 12-18.
Oza, H. (2017). The Impact Of Mobile Apps On Businesses. Retrieved from:
https://www.hyperlinkinfosystem.com/blog/the-impact-of-mobile-apps-on-businesses
Pan, Y., Yang, M., Li, S., Chen, X., Yu, S. and Yu, L., (2016) The Impact of Mobile Payments on
the Internet Inclusive Finance. J. Mgmt. & Sustainability, 6(5), p.97.