Towards Implementing the proposal CHAPTER 2: LITERATURE REVIEW Part 2: Implementation of the proposal

Research Project Part 2 –
Implementing the proposal

Table of Contents
CHAPTER 2: LITERATURE REVIEW.........................................................................................1
2.1 Various ways under which Edumunds follow its mobile application platform....................1
2.2 Importance of development of mobile application in an automotive sector.........................2
2.3 Benefits which are increased through Edumunds after carrying out of the mobile
application...................................................................................................................................2
2.4 Recommend different ways by which Edumunds organisation can make improvements....3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.1 Type of Investigation............................................................................................................5
3.2 Research Design....................................................................................................................5
3.3 Research Philosophy.............................................................................................................5
3.4 Research Approach...............................................................................................................6
3.5 Data Collection .....................................................................................................................6
3.6 Data Sampling.......................................................................................................................6
3.7 Ethical Consideration:...........................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................20
.......................................................................................................................................................21
REFERENCES ............................................................................................................................22

CHAPTER 2: LITERATURE REVIEW
Literature Review is identify as one of the main and essential element of research which
is used by the researcher with aim to recognise basic wants and needs of customers about digital
technology as a mode of mobile application. It is more effective and useful in accumulating
necessary information and data by following secondary source. It is more significant for
analysing the point of view of different number of writers and authors. Such part of the research
supports in organising detailed and in-depth investigation as to formulating entire activities of
research program in an effective and appropriate way (Prajogo and Olhager, 2012). This section
give a accurate theoretical framework which assist in gathering all relevant information by using
secondary methods. This type of source includes some helping aspects such as online sites,
journals, books and many other. All these are valuable because in this past project of research
supports in identifying the point of view and opinion of large number of writers as well as
authors as to gathering appropriate outcomes for the wind up of research project.
2.1 Various ways under which Edumunds follow its mobile application platform
Mobile application is useful part for the development and success of the company within
predetermined period of time. Edumunds is an American online resource for the Automotive
information. They provide different kind of services and facilities to the customers through
online which is good for them to maintain long lasting position at marketplace. On the basis of
view point of Christopher, (2016) 1it has been stated that implementation of information and
advanced technology has more powerful in order to purchasing customer decisions. Along with
this, mobile application is identify one of the effective and useful tool for the company because
with the use of this they can easily keep better relationship between buyers and sellers in which
marketing as well as advertising related practices are easily carried out. In Edumunds,
technology advancement is more needed for them to attract large number of customers as well as
maximise their sales and gain competitive advantages within an organisation. Business entity
has their own mobile application or tool which is used by the consumer for searching motto as
well as understand more regarding services or vehicles of such organisation.
On the other hand Sirmon, (2011) it has been determined that mobile application of
business entity depicts that it is essential and useful for large number of clients in order to avail
entire certified vehicles which are nearby. To customers, there are different separate options
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regarding buying of certified vehicles or car at affordable cost. In order to attract different
number of customers towards effective and quality products and services of company, business
entity follow their mobile application which highly support them to maximise their better and
strong position at marketplace for long time period.
2.2 Importance of development of mobile application in an automotive sector
Mobile application is more important and valuable tool for the automotive sector to
increase their growth and progress in different level (The Importance of Mobile Apps for Your
Business, 2016). In order to gain various number of advantages from mobile application such as
create a strong loyalty and relationship with clients, raise brand awareness, profile, availability as
well as maximise sales, strengthen trade name, and so on, most of the business entity have
started processing mobile application to strengthen their foremost business activities as well as
maximise growth. According to Rummler and Brache, (2012) it has been determined that
implementation of technology is essential in innovation as well as portrayal of different
innovative features under such segment. Thus, digital technology assist support to Edumunds in
saving their cost and time of operations. It is also helpful for the automotive sector to expand
their business operations and activities in large are which benefited to them to make strong
position at international marketplace. As per the research in UK, large number of the population
are have their own mobile which highly impacted on ownership of car and many other vehicles.
This enterprise is dealing in an Automotive sector and also provide some valuable platform with
aim to maximise sales and revenues by keeping strong relationship with customers. In this, it is
important to implement an effective application of mobile that posses a friendly and intuitive
platform.
2.3 Benefits which are increased through Edumunds after carrying out of the mobile application
Their own mobile application tool is highly essential for them to maximise its sales and
revenues easily. It benefited to the organisation at the time period of venturing in to
implementation of mobile app. There are more advantages to Edumunds business by developing
mobile applications are determined as below:
Provide more value to the customers: Mobile application are is more essential and
significant regarding satisfaction and engagement of user. It is more essential regarding keeping
communication line with their target customers. According to the Costen and Salazar, (2011) it
has been stated that in today's extremely competitive globe, being reachable is the core to success
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and growth. If business entity are looking to maximise the interaction of their targets audience
with them, they should renders a way of value to the large number of clients so that they do not
leave this business to other organisation. Main motive of company for applying such kind of tool
is that it provides business the potentials to occupy with prospective customers in actual period
based on areas including user preference and demographics.
Maximised sales and revenues: As per the point of view of Rasula, Vuksic and
Stemberger, (2011) it has been explained about that mobile application is highly essential and
valuable form in order to alert large number of population and also communicate with clients
significantly. For achievement of this, Mobile app for Edumunds business attempts in order to
provide all necessary or relevant data and information which will be needed at the period of
purchasing. It is important that quality and standard of the product should be impressive. Thus,
such type of tool support the company to maximise their sales within predetermined period of
time.
Strong relation with customers: With the use of mobile application, company easily
provide all necessary information to the customers. It help the automotive industry to make
strong and effective relation with clients. As per the point of view of McGrath, (2012) it has been
concluded that with the support of mobile application, each and every organisation can easily
aware people regarding actual trends at marketplace. Main focus of such technique is to fulfil
basic requirement of audience effectively. Along with this, Edumunds use mobile application
with purpose to engage clients and also render them better solutions to their entire queries to
acquire effective outputs.
Competitiveness: In order to gain competitive advantages and benefits over the
competitors, company can use their mobile application. With the assist of such technique
Edumunds can easily engage a customers in the buying process which maintain clients away
from identifications of substitutes. Thus it is important that company should modify its own
mobile app in daily basis and also maximise service quality so that different base of clients can
be attract. For this, business entity can easily compete their strongest challengers at marketplace.
Therefore, it will support in gaining maximum amount of competitive benefits over the
challengers.
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2.4 Recommend different ways by which Edumunds organisation can make improvements
In this, it is important and essential for management of Edumunds in order to take
feedback or commend from clients regarding policies and strategies of company for make
enhancements in its services. It is recommend that Edumunds use in-application platform or chat
to help clients. It is identify as an effective and useful tool which support in maximising
conversion rate and dealing with different queries. In relation to this, it is essential to be implant
functionality including GPS, Mobile phones and instance access of camera for rendering
accurate way to marketer for reaching to various number of clients. Due to mobile app, business
entity can collect relevant information which is mainly related to the audience to render them
required notifications which is mainly relays on finding pattern.
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