Mobile Application Assignment Amazon

Added on - 28 May 2020

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Running head:ANALYSIS OF MOBILE APPLICATION OF AMAZONAnalysis of Mobile Application of AmazonName of the StudentName of the University
ANALYSIS OF MOBILE APPLICATION OF AMAZON1Table of Contents1. Introduction:................................................................................................................................22. Background:.................................................................................................................................23. Application Details:.....................................................................................................................44. Conclusion:..................................................................................................................................7Reference:........................................................................................................................................9
ANALYSIS OF MOBILE APPLICATION OF AMAZON21. Introduction:E-Commerce is referred to the commercial transactions that is done through internet. E-commerce has become one of the most trending topic in the business and IT sector (Wang, Wangand Liu 2016). Among several e-commerce transactions, the B2C is directly connects thebusiness with the customer. B2C is a transaction where an organization sells its services andproducts to the consumers directly (Chiuet al.2014). The selected mobile application is Amazonapp. The consideration will be only the section which sells products to customers. Amazonmobile application has been a great success for the organization. The targets of the Amazon b2cbusiness are people from all the ages and mainly upper and middle class metropolitan citizens.The study entails the description of the B2C mobile application of Amazon. Thedescription of the organization is good for understanding the purpose of developing theapplication. The application will be described in the next part. Form the interface to impact of theapplication on the organization all the things will be analyzed. It is essential to match theorganization goal with the application objective.2. Background:Amazon is an America based organization that is originally registered as Amazon.com,Inc. It is officially a cloud computing and electronic commerce organization. However, the realconcentration of the study is about the e-commerce business to be specific, business to customer.On 5th July 1994, the organization was established by Jeff Bezos (Ruizet al.2017). Theorganization was initially selling books through online stores at its inception stage. Later it addedvideo streaming, audio streaming and many more. The organization, to make the business moreeffective, separated retail websites. Amazon became more prominent name in the global b2c
ANALYSIS OF MOBILE APPLICATION OF AMAZON3business when it launched websites in German, Turkish and Polish languages. Some of theproducts is shipped to other countries by the organization.The organization had understood it that the mobile will be best companion of the people.The mobile is cheaper than desktops/laptops. If a person is traveling, going to somewhere or is inany circumstance to use the laptop/desktop the mobile is the best possible solution to accessapplication (Franklinet al.2016). The mobile is consisted of a SIM which is connected to aspecific network. Accessing the internet through SIM activated internet connation is most easyway. Moreover, accessing a website is more time consuming than accessing application. In caseof website, all the part of the website from contents to UI has to be downloaded temporarily inthe mobile device but in case of application all the required data is available in the applicationalready. The internet connection is needed to access the server of the Amazon to fetch productand service related data. Mobile platforms are better than the desktop platforms in terms ofsecurity (Doubet al.2015). These are the main reasons that drove the mobile applicationdevelopment project of Amazon enterprise to a successful m-commerce strategy.As the application has already been a success, the organization is looking forward to pushits m-commerce purpose little further by having a goal of spanning the application fromconventional way. The organization is now trying to use the mobile application as a testingground based on whose data a future marketing plan can be developed (Shklovskiet al.2014).Itnow boasts a slew of experimental features beyond Amazon's standard store listings some ofwhich are impressive and potentially game-changing, others puzzling and superfluous.Theapplication has been so successful that almost all of the users, seven out of ten, are using amazonmobile application. The application is a great source of business for amazon and there is nostopping to it right now.
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