Mobile Based Tourism Service: A Cost Effective and Time Saving Solution

This presentation discusses the contribution of Helpmate, a mobile based tourism service, to the tourism industry of Australia. It also covers the target market, services offered, pricing and marketing strategies, critical success factors, and feasibility of the company.

THINK BIG
Name of the student
Name of the University

INTRODUCTION
 Mobile based application offering tourism
service and products
 Services will be offered mainly to the local
tourists
 Additionally, offers will be provided to the
international tourists (Alastair, 2013)

CONTRIBUTION OF HELPMATE
 The primary goal of the company is to serve
as the assistance to every locals in order to
go for a pleasure trip or events.
 Cost effective service and products (Jago,
2013)
 Time saving service to the customers
 Successful plan to go for a pleasure trip or to
go for an event.
 Significant contribution to the tourism
industry of the country (Richards, 2008)

LOCATION
 Prime cities of the country
 Preferred cities will be Sydney and
Melbourne
 High populated cities will be beneficial for the
company reach out more customers (Covello,
2006).

TARGET MARKET
 Primary target market will be the localities of
the country
 Secondary target market will be the
international tourists (Jago, 2013)

SERVICES TO BE OFFERED
 The products and services will be divided
between two category
 Local tourist based package
 International tourist based package
 Customizable feature (Rumelt, 2011).

PRICING AND MARKETING OF THE
PRODUCTS
 Penetration strategy in terms of pricing
 Social media marketing strategy (Jeremy,
2015).

CRITICAL SUCCESS FACTORS
 Partnership based strategy of capital and
funding
 Launching time will be during peak seasons
 Social media marketing strategy
 Well structured management system
(Avinash and Nalebuff, 2008).

FEASIBILITY OF THE COMPANY
 High population of the country
 Significant rate of the international tourists
 Low pricing strategy
 Customizable product range (worldometers,
2018).

REFERENCES
 Alastair, M. M. (2013). Marketing and Managing Tourim Destinations. 1st ed. New York:
 Routledge.
 Avinash, D. and Nalebuff, B. (2008). The Art of Strategy: A Game Theorist's Guide to Success in
 Business and Life. 1st ed. New York, London: W.W. Norton and Company.
 Covello, J. A. and Hazelgren, B. (2006). The Complete Book of Business Plans: Simple Steps to
 Writing Powerful Business Plans. 2nd ed. Illinois: Sourcebooks. Inc.
 Jago, L. (2013). The changing face of Australia's tourism industry: The role of research , s.l.:
 Curtin University.
 Jeremy, K. (2015). Business Strategy: A Guide to Effective Decision-Making. Third ed. New
 York: The Economist.
 Richards, G. (2008). Cultural Tourism: Global and Lcal Perspectives. Journal of Cultural
 Economics, 32(3), pp. 231-236.
 Rumelt, R. (2011). Good Strategy Bad Strategy : The Difference and why it Matters. 1st ed. New
 York: Crown Business.
 Russo, A. P. and Richards, G. (2016). Reinventing the Local in Tourism: Producing, Consuming
 and Negotiating Place. New York: Channel View Publications.
 World population Review, 2018. Population of Cities in Australia. [Online]
Available at: http://worldpopulationreview.com/countries/australia-population/cities/
[Accessed 4 May 2018].
 worldometers, 2018. Australia Population. [Online]
Available at: http://www.worldometers.info/world-population/australia-population/
[Accessed 4 May 2018].


Thank you