Opportunities of Mobile Computing in Retail Business

Opportunities making buisness with mObile computing in retail business

Literature Review 1
Table of Contents
Introduction...........................................................................................................................................2
Project Objective...................................................................................................................................2
Project Scope.........................................................................................................................................3
Literature Review..................................................................................................................................3
Introduction.......................................................................................................................................3
Retail Industry...................................................................................................................................3
Technologies and Applications of Mobile computing........................................................................4
Opportunities of using Mobile computing for retail organisations....................................................5
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9
Appendix.............................................................................................................................................11

Literature Review 2
Introduction
Marketing can be used as a concept which involves a series of the activities right from the
production of the goods and services to sales and after sales services. It creates value for the
organisation through advertising and promotions.
Mobile computing can be understood as a technology which allow users to transmit the data
with the help of different electronic devices. It includes mobile communication, mobile
hardware and mobile software. It also involves IT products and services which help users to
access information from various sources (Dudhe and Ramteke, 2014).
Marketing and Mobile computing are interrelated. Marketing gets a boom with the use of
mobile computing. Millions of dollars are poured into technology just to promote and market
the offerings of the retail organisations. It is gaining much popularity in the retail industry as
is an approach which is nowadays practiced by many industries globally. In this review of
literature, the views and works of different authors will be reviewed in order to analyse the
opportunities which are created for businesses in the retail industry.
In the era of globalisation, cloud computing and mobile computing is creating a set of
opportunities for the business. It helps in handling huge data with mobility and provides
efficiency for the businesses (Sharma and Bohra, 2015). The literature review is done on the
concepts and opportunities which are created by mobile computing for the retail business.
The project objective and scope are discussed below.
Project Objective
The main objective of the project is to discuss about the usage and importance of cloud
computing in recent business development. With the help of mobile computing, the
businesses can access the data anytime and anywhere. The project focusses on the
opportunities created for the retail businesses by using mobile computing. It involves the
discussion of the benefits of using mobile computing and how it can be used to face tough
competition in the industry.
Retail organisations are nowadays using various applications and devices which gives a boom
to their business. It speeds up marketing of the business at a rapid rate. Mobile applications
are used by the giant organisations like Apple and Google to store data and to use it for

Literature Review 3
running their business. They use it further to customise the services for providing better
satisfaction to the customers.
Project Scope
The scope of the project is wide as mobile computing is gradually becoming the essential
source for data storage and data processing. Mobile computing is practised by many of the
sectors across the world. It helps business in creating a strong brand access and in pooling the
resources. Because of its much gained popularity in the retail industry in recent years, it is
important to study about the opportunities it creates for future business of retail sector.
Literature Review
Introduction
According to Joshi (2014), Mobile computing can be referred to the infrastructure which is
used for data storage and communication which could be done with the help of mobile
devices. The use of mobile phones is increasing at a rapid pace and this gave rise to the use of
mobile computing which helps different businesses to communicate with its existing and
potential customers. The mobile devices which are used by the businesses are mobile phones,
laptops and tablets with the help of which the businesses are able to report the progress, able
to do transportation and shipping and transact well in business.
Retail Industry
As per Ibukun and Daramola (2015), retail industry is the one where the products are brought
either from wholesaler or producer and are sold directly to the ultimate consumer for the
objective of making profits. Retail industry targets the customers on the basis of different
factors like age, gender, location and more and finally provide the products suitable as per
their interest. In recent decades, the retail industry at global level have gone under a
tremendous transformation. It may be because of the investments made by foreign players or
the ease of policies and laws by the government. The government of different nations are
supporting their retail industry to grow on a global level (Singh, 2014).
As per the Global retail report by UNI Global Union Retail is one of the largest sectors of
global economy and it contributes to the major portion of the revenue for the nations. It
contributes to around US$ 15 trillion to the global revenue. The industry is globalised and