Mobile Ecommerce: An Innovative Technological Service
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This presentation discusses the impact of mobile ecommerce on management approach and future developments. It covers subtypes of innovation, important milestones, and references. The innovation selected is M commerce or mobile ecommerce.
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Mobile Ecommerce
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Introduction
Mobile Ecommerce has increasingly becoming a growing innovation
technology that is required to be adopted by most of the
organisation
It is the online sales transaction that make use of wireless
electronic devices
In this presentation a precise description of an innovation would be
illustrated. The innovation selected is M commerce or mobile
ecommerce .
It is an innovative technological service that has caused a
revolutionary change in the sales activity
Mobile Ecommerce has increasingly becoming a growing innovation
technology that is required to be adopted by most of the
organisation
It is the online sales transaction that make use of wireless
electronic devices
In this presentation a precise description of an innovation would be
illustrated. The innovation selected is M commerce or mobile
ecommerce .
It is an innovative technological service that has caused a
revolutionary change in the sales activity
Sub types of innovation
The steady change in consumer behaviour
towards online shopping and the technological
innovations that are occuring has eventually
led to the development of mobile commerce
Mobile Commerce has developed as alternative
and accessible option towards innovative
online services (Bowers & Khorakian, 2014)
Mobile commerce with technological
innovation has provide the organisation a wider
scope to target a range of diverse customers
with their quality products and services
The steady change in consumer behaviour
towards online shopping and the technological
innovations that are occuring has eventually
led to the development of mobile commerce
Mobile Commerce has developed as alternative
and accessible option towards innovative
online services (Bowers & Khorakian, 2014)
Mobile commerce with technological
innovation has provide the organisation a wider
scope to target a range of diverse customers
with their quality products and services
Important milestones of the
innovation
In respect to the mobile commerce like innovation activities the
major milestones are majorly in the firm of mobile reviews, use
of smartphone and the very latest augmented reality technology
(Mergel, 2016)
Each of the milestones have had positive impact on the mobile
commerce activities of the said organization
It upgraded the functions of mobile commerce effectively and
enhanced the customer experience to a large scale
innovation
In respect to the mobile commerce like innovation activities the
major milestones are majorly in the firm of mobile reviews, use
of smartphone and the very latest augmented reality technology
(Mergel, 2016)
Each of the milestones have had positive impact on the mobile
commerce activities of the said organization
It upgraded the functions of mobile commerce effectively and
enhanced the customer experience to a large scale
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Impact of innovation on
management approach
With the introduction of the mobile commerce like
innovations the management of the firm’s like Coles,
Tesco brought significant changes in its marketing
strategies
Such retail companies by the help of mobile commerce
could expand into diversified region and attract a large
customer base
While organisation like Sainsbury's Supermarkets could
develop detail description about its product on the online
platform to attract customers. Therefore the management
of the company worked into developing effective
advertising strategies that could be used through the m
commerce (Golembiewski, Sick & Bröring, 2015)
management approach
With the introduction of the mobile commerce like
innovations the management of the firm’s like Coles,
Tesco brought significant changes in its marketing
strategies
Such retail companies by the help of mobile commerce
could expand into diversified region and attract a large
customer base
While organisation like Sainsbury's Supermarkets could
develop detail description about its product on the online
platform to attract customers. Therefore the management
of the company worked into developing effective
advertising strategies that could be used through the m
commerce (Golembiewski, Sick & Bröring, 2015)
Future Developments
Online customer feedback forum
Augmented Reality
Online comparative analysis of
products of different organisation
(Chrisman et al. 2015)
The above stated are the three
future development that could be
implemented in mobile commerce
like innovation technologies
Online customer feedback forum
Augmented Reality
Online comparative analysis of
products of different organisation
(Chrisman et al. 2015)
The above stated are the three
future development that could be
implemented in mobile commerce
like innovation technologies
Conclusion
In the light of the above stated
discussions it could be stated that
mobile commerce like innovational
technologies has changed the
approach of the organisation
towards marketing products and
services
In the light of the above stated
discussions it could be stated that
mobile commerce like innovational
technologies has changed the
approach of the organisation
towards marketing products and
services
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References
Bowers, J., & Khorakian, A. (2014). Integrating risk management in
the innovation project. European Journal of innovation
management, 17(1), 25-40. Doi: 10.1108/EJIM-01-2013-0010
Chrisman, J. J., Chua, J. H., De Massis, A., Frattini, F., & Wright, M.
(2015). The ability and willingness paradox in family firm
innovation. Journal of Product Innovation Management, 32(3), 310-
318. doi/full/10.1111/jpim.12207
Golembiewski, B., Sick, N., & Bröring, S. (2015). The emerging
research landscape on bioeconomy: What has been done so far and
what is essential from a technology and innovation management
perspective?. Innovative Food Science & Emerging Technologies,
29, 308-317. https://doi.org/10.1016/j.ifset.2015.03.006
Mergel, I. (2016). Agile innovation management in government: A
research agenda. Government Information Quarterly, 33(3), 516-
523. https://doi.org/10.1016/j.giq.2016.07.004
Bowers, J., & Khorakian, A. (2014). Integrating risk management in
the innovation project. European Journal of innovation
management, 17(1), 25-40. Doi: 10.1108/EJIM-01-2013-0010
Chrisman, J. J., Chua, J. H., De Massis, A., Frattini, F., & Wright, M.
(2015). The ability and willingness paradox in family firm
innovation. Journal of Product Innovation Management, 32(3), 310-
318. doi/full/10.1111/jpim.12207
Golembiewski, B., Sick, N., & Bröring, S. (2015). The emerging
research landscape on bioeconomy: What has been done so far and
what is essential from a technology and innovation management
perspective?. Innovative Food Science & Emerging Technologies,
29, 308-317. https://doi.org/10.1016/j.ifset.2015.03.006
Mergel, I. (2016). Agile innovation management in government: A
research agenda. Government Information Quarterly, 33(3), 516-
523. https://doi.org/10.1016/j.giq.2016.07.004
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