Mobile Ecommerce Innovation: Management Impact and Future Developments

This presentation provides an overview of mobile e-commerce as a growing innovation, highlighting its increasing adoption by organizations. It details the subtypes of innovation, noting the shift in consumer behavior towards online shopping and technological advancements. Key milestones, such as mobile reviews, smartphone usage, and augmented reality, are discussed, emphasizing their positive impacts on mobile commerce activities. The presentation further examines the impact of mobile commerce on management approaches, particularly in retail companies like Coles and Tesco, which have expanded their reach and attracted diverse customers. Future developments, including online customer feedback forums, augmented reality, and online comparative analysis of products, are proposed. The presentation concludes that mobile commerce has significantly transformed the organizational approach to marketing products and services.

Mobile Ecommerce

Introduction
 Mobile Ecommerce has increasingly becoming a growing innovation
technology that is required to be adopted by most of the
organisation
 It is the online sales transaction that make use of wireless
electronic devices
 In this presentation a precise description of an innovation would be
illustrated. The innovation selected is M commerce or mobile
ecommerce .
 It is an innovative technological service that has caused a
revolutionary change in the sales activity

Sub types of innovation
 The steady change in consumer behaviour
towards online shopping and the technological
innovations that are occuring has eventually
led to the development of mobile commerce
 Mobile Commerce has developed as alternative
and accessible option towards innovative
online services (Bowers & Khorakian, 2014)
 Mobile commerce with technological
innovation has provide the organisation a wider
scope to target a range of diverse customers
with their quality products and services

Important milestones of the
innovation
 In respect to the mobile commerce like innovation activities the
major milestones are majorly in the firm of mobile reviews, use
of smartphone and the very latest augmented reality technology
(Mergel, 2016)
 Each of the milestones have had positive impact on the mobile
commerce activities of the said organization
 It upgraded the functions of mobile commerce effectively and
enhanced the customer experience to a large scale

Impact of innovation on
management approach
 With the introduction of the mobile commerce like
innovations the management of the firm’s like Coles,
Tesco brought significant changes in its marketing
strategies
 Such retail companies by the help of mobile commerce
could expand into diversified region and attract a large
customer base
 While organisation like Sainsbury's Supermarkets could
develop detail description about its product on the online
platform to attract customers. Therefore the management
of the company worked into developing effective
advertising strategies that could be used through the m
commerce (Golembiewski, Sick & Bröring, 2015)

Future Developments
 Online customer feedback forum
 Augmented Reality
 Online comparative analysis of
products of different organisation
(Chrisman et al. 2015)
 The above stated are the three
future development that could be
implemented in mobile commerce
like innovation technologies

Conclusion
 In the light of the above stated
discussions it could be stated that
mobile commerce like innovational
technologies has changed the
approach of the organisation
towards marketing products and
services

References
 Bowers, J., & Khorakian, A. (2014). Integrating risk management in
the innovation project. European Journal of innovation
management, 17(1), 25-40. Doi: 10.1108/EJIM-01-2013-0010
 Chrisman, J. J., Chua, J. H., De Massis, A., Frattini, F., & Wright, M.
(2015). The ability and willingness paradox in family firm
innovation. Journal of Product Innovation Management, 32(3), 310-
318. doi/full/10.1111/jpim.12207
 Golembiewski, B., Sick, N., & Bröring, S. (2015). The emerging
research landscape on bioeconomy: What has been done so far and
what is essential from a technology and innovation management
perspective?. Innovative Food Science & Emerging Technologies,
29, 308-317. https://doi.org/10.1016/j.ifset.2015.03.006
 Mergel, I. (2016). Agile innovation management in government: A
research agenda. Government Information Quarterly, 33(3), 516-
523. https://doi.org/10.1016/j.giq.2016.07.004