Research Plan for Evaluating Reasons Behind Different Brand Preferences for Mobile Phones Users

Driscoll, 1
Research plan
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Driscoll, 2
Introduction
Mobile phones have become an essential part of our community development in the
modern days. Their basic purpose is communication, but on the other hand they can also serve as
entertainment devices through media access and other things. Communication alone would mean
that the specific type of the phone should not matter, but considering the entertainment option, it
brings along the taste and preference to the mobile phones users. This research plan is going to
evaluate the methods of carrying out the research in order to evaluate the reason behind different
brand preferences for mobile phones users (Divyaa, 2016).
Preferred research approach
There are different research approaches that can be used but for efficient research
outcomes and recommendations, we ought to choose the most appropriate approach to our
research proposal. In our case, we consider that we are trying to reach on a big sample and we
expect different specific reasons or explanations for the research proposal outcomes from
different individuals (Brannen, 2017). Our research should take the approach of an explanatory
study. The explanatory is one among many research approaches that can be used in conducting
research but in our case; it is the most effective approach. In our case, we are trying to evaluate
the reasons why different people tend to have different phone varieties (Lewis, 2015).
Preferred research method
This plan evaluates all the research methods that can be used in our research but uses the
most appropriate and effective method. Since we are determined to have the best conclusion for
our research, we are going to deal with big population samples for our research. This means that
for an effective research, considering time used to draw conclusions and the cost of the research,

Driscoll, 3
without forgetting the accuracy of the findings and the conclusion, we will need the research
method through which we get access to many responses from the respondents targeted by the
researchers in order to enhance the effectiveness and success of the research. The most
appropriate method of research in our case is the questionnaire method. This method includes
some set of questions designed by the researchers that will provide the researcher with the
information needed to derive into findings and from which conclusions will be drawn.
For some reason, others would consider one on one interview with the respondents, but
that depends on the required time frame of the research period, the availability of willing
respondents since conducting interviews will take their time which they might be challenging to
set time for interviews. On the other hand, questionnaires are more effective since the researcher
only needs to structure the questions that he intends to get responses to, in order to draw his
conclusions. Unlike interviews, questionnaires can be worked on by respondents from anywhere
at their own comfort at any particular time. In our case, we do not expect limited answers. This
means that the answers to specific questions may vary from different respondents and this means
that we have to choose the best type of questionnaire. In this case, the open-ended questionnaire
is preferred in order to explore individual reasons for the preferred brand of mobile phones used.
Preferred research type
There are two different research types. The qualitative and the quantitative research
techniques. We are basing our research on the value of the respondents’ idea in order to draw
conclusions for our research problem. This groups our research technique as qualitative and not
quantitative. Quantitative research involves the description of a social phenomenon in
mathematical or computational techniques while the qualitative research involves the in-depth