Mobile Phone Market in UK Case Study

Added on - 05 Jan 2021

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Case study
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Presenting brief overview of mobile phone market in UK.....................................................1TASK 2............................................................................................................................................2Preparing forecast related to mobile phone usage using line chart........................................2TASK 3............................................................................................................................................3Adding features in smart phones would raise the sales revenue............................................3TASK 4............................................................................................................................................3Table of Pros and Cons...........................................................................................................3TASK 5............................................................................................................................................5b) Commercial mortgage lenders in UK................................................................................5TASK 6............................................................................................................................................6Presenting the findings...........................................................................................................6TASK 7............................................................................................................................................7TASK 8............................................................................................................................................8Conclusion..............................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn the recent times, UK smartphone sector is growing with the very high pace. Statisticsshows that, in UK, adults spend more than two hours on smartphones. This in turn shows that inUK usage of smartphone among adults is too higher. The present report is based on the casescenario of Eco-Fone, which is involved in selling smartphones and related accessories. Now,business unit wishes to explore operations in new market with the motive to generate high salesand profit margin. In this, report will provide deeper insight about the trend of smartphone usageusing reports published by Deloitte. Further, it will also shed light on whether usage ofsmartphones will be increased in the near future or not. It will also highlight the extent to whichplan pertaining to expansion is viable from financial perspective. It also depicts how statisticaltools can be used for summarizing data set and making decisions.TASK 1Presenting brief overview of mobile phone market in UKThe existence of mobile phones in world economy since 90’s. However, the rapid incrementand growth in the smart phone industries which have generated a great reputation in the market.In the recent time period on which it can be said that there have been increment in the number ofmobile phone users (Priporas, Stylos and Fotiadis, 2017). As per the current state for thesmartphone users in 2018 on which it can be said that, it has become the daily routine and part ofdaily tasks which is being required in every task and operational activities. It has been claimedthat there will be 87% increment in the smartphone uses in the upcoming years (Vorley andWilliams, 2016). Therefore, from the last year the raise in such uses have bene increased around2% more.The use of this device on which using multiple devices have been reduced on which majorreplacement can be seen in the current time regarding the use of Television, Cameras, Calendar,watch, compass, maps etc. However, the multiple operational features in a single device havedeveloped convenience among society which is being helpful and time saving for having betterlife style (Mobile Consumer Survey 2018: The UK cut, 2018). It can be said that, there will be1
increment in the various features of smartphone uses in economy on which various manufacturesare trying to add more features and applicational influences which would be adequate inincreasing the satisfaction level of users (Berenguer and et.al., 2017).TASK 2Preparing forecast related to mobile phone usage using line chartDataset and line graph pertaining to the usage of mobile phone is enumerated below:YearTabletLaptopSmartphone201216%73%52%201336%76%62%201450%75%70%201560%79%76%201663%76%81%201768%78%85%Line GraphInterpretation: Line graph mentioned above clearly shows that usage level of all theelectronic gazettes namely tablet, laptop and smartphone will be inclined in the near future.However, in comparison to others, usage level pertaining to smartphone increased from 52% to85% respectively. On the contrary to this, in 2017, usage level of tablet and laptop accounts for68% & 78% significantly. Referring this comparative analysis, it can be presented that usage2
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