Smartphone Penetration and Usage in the UK

The assignment provides an overview of the smartphone market in the UK, with a focus on the increasing penetration rate and its effects on various aspects of life. It highlights the importance of conventional countermeasures to address potential issues related to mobile usage.

Case study

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Current mobile phone market UK....................................................................................1
TASK 2............................................................................................................................................1
Preparing an appropriate line chart.........................................................................................1
1.2 Forecasting UK adult smartphone use..............................................................................3
TASK 3............................................................................................................................................3
Potentiality of smartphone market for older consumers.........................................................3
TASK 4............................................................................................................................................4
1.4 Feasibility of expansion....................................................................................................4
TASK 5............................................................................................................................................4
Calculation..............................................................................................................................4
TASK 6............................................................................................................................................5
Presenting the findings...........................................................................................................5
TASK 7............................................................................................................................................6
TASK 8............................................................................................................................................7
TASK 9- REFERENCES.................................................................................................................7
TASK 10..........................................................................................................................................8

INTRODUCTION
In the current market scenario on which it can be said that there has been rapid raise in the
smart phones uses. Thus, this, device has replaced television, computers and remote controls. In
the present report there will be analysis over the current market scenario for the mobile phone
users in environment as w2ell as there will be graphical presentation on which researcher would
analyse the research issues to make a validated analysis over the data base.
TASK 1
1.1 Current mobile phone market UK
In relation with analysing the current market scenario pf UK on which it can be said that
there are large number of literature and educated people which are well versed with techniques to
operate the mobile devices (Slade and et.al., 2015). The main advantages of this device are that it
is portable and easily moveable from one place to another (Duan and et.al., 2017). In the recent
times these devices have been engaged in the operational practices where they have replaced
various other gadgets such as television, tablets, remote control devices, cameras, compass,
clock, calendar, thermometer etc. Thus, such convenience of this devices has been helping the
society in saving time and costs implied in each activity (Fan, Leng and Yang, 2016).
Therefore, in this case it can be said that this technique will be adequate and helpful in
measuring the operational gains at the right time (Mehrotra and et.al., 2016). The convenience as
well as quickens of such devices has created the boom in the market (Baadel, Thabtah and
Majeed, 2018). Therefore, there have been creation of various models and features which are
being offered by several companies operating such activities (Ooi and Tan, 2016). Eco-Fone is
one of the mobile manufacturer stated in the market which is being helpful in presenting the
products as per the consumers’ desired wants and requirements.
TASK 2
Preparing an appropriate line chart
Year Tablet Laptop Smartphone
2012 16% 73% 52%
2013 36% 76% 62%
1

2014 50% 75% 70%
2015 60% 79% 76%
2016 63% 76% 81%
2017 68% 78% 85%
2

1.2 Forecasting UK adult smartphone use
Figure 1 Smart phone users
(Source: UK smartphone penetration continues to rise to 85% of adult population, 2017)
In terms of current market scenario and rapid increase in the smart phone uses on which
there are large number of adults are using such devices. Therefore, in this case it can be
estimated that the upcoming period will lead the country to have 85% increased adult users of the
mobile devices (Ling, 2017). Therefore, it has been estimated that the growth in smart phone
uses which will result in profitable growth to the mobile phone manufacturers in the world.
TASK 3
Potentiality of smartphone market for older consumers
The ongoing demand of this business in the world would be effective in trims of raising the
operational perspective of the smart phones (Ubhi and et.al., 2015). There are various producers
which will be beneficial as if they launch new models and devices with the help of public
convenience (Lim and et.al., 2015).
3

It mainly based on the trust worthiness which have presented that there could be adequate
response would be gathered by the firm from its potential consumers stated in the market
(Mahmoodi and Jiang, 2016). However, in relation with such aspects on which it can be said that
they will appreciate the new product launch and which would be beneficiary for the professionals
to have adequate growth in revenue.
TASK 4
1.4 Feasibility of expansion
Should we expand our business to Kingston?
Pros Score/10 Cons Score/10
Profitability 7 Challenges due to rivalries 8
Revenue generation 5 Upgradation of technology 8
Large number of consumers 8
Expansion of business 9
Improved market share 4
Raise in number of investors 9
Total Pros 33 Total Cons 16
Average Pros Average Cons
On the basis of above stated table of pros and cons on which it would be effective for
operating the business activities for Eco-fone business. However, the launch of Kingston on
which it can be said that, there are major positive reviews which would be effective for the firm
in retaining the adequate gains and success in the market (Slade and et.al., 2015). There are
several risks from the rivalries which has comparatively higher marks due to large number of
mobile phone producers are being stated in the market (Duan and et.al., 2017).
TASK 5
Calculation
Asking price 400000
Negotiable price 350000
15 years
4

Repayment mortgage 350000
Rate of mortgage 7
Debt payment [((1+0.07)^15)-1]/[0.07*(1+0.07)^15]
Total amount of loan / Discounting factor 1.76/0.19
9.11
350000/9.11
Total amount of loan 38419.32
Repayment amount on monthly basis 38419.32/12
3201.61
TASK 6
Presenting the findings
Given
Particulars Figure
Sample 40
Average 100
Standard deviation 20
Second shop
Mean 90
Standard deviation 40
H0: Null hypothesis: There is no significant difference in net taking of two shops.
H1: Alternative hypothesis: There is significant difference in net taking of two shops.
Assessment of Z score value
Table 1
Mean value of one shop 100
Mean value of second shop 90
5

Standard deviation (one shop) 20
Z score assessment (100 – 90) / 20
0.5
Table 2
Mean value of one shop 100
Mean value of second shop 90
Standard deviation (two shop) 40
Z score assessment (100 – 90) / 40
0.25
The above table is assessing Z score assessment with stated value of alpha, where p value
is smaller than 0.05 then null hypothesis is rejected and vice versa. In table 1 and 2 both value
are greater than 0.05 so null hypothesis is true. Henceforth, it could be elaborated that there is no
significant difference in net taking of both shops.
TASK 7
Ques 1 Ques 2 Ques
3a
Ques
3b
Ques
3c
Ques
3d Ques 4 Ques 5 Ques
6
Mean 2.95 2.89 1.98 2.50 3.25 2.51 2.51 2.52 3.71
Standard
Error 0.15 0.09 0.08 0.09 0.12 0.10 0.12 0.09 0.11
Median 3 3 2 2 4 3 2 2 4
Mode 4 3 2 2 4 3 2 2 4
Standard
Deviation 1.48 0.95 0.84 0.87 1.25 1.07 1.19 0.92 1.15
Sample
Variance 2.18 0.90 0.71 0.76 1.56 1.13 1.41 0.84 1.33
Kurtosis -1.46 -0.72 0.24 -0.65 -0.82 -1.21 -0.17 -0.13 0.24
Skewness -0.03 -0.27 0.75 0.26 -0.89 -0.16 0.84 0.47 -1.10
Range 4 4 3 3 4 3 4 4 4
Minimum 1 1 1 1 1 1 1 1 1
Maximu
m 5 5 4 4 5 4 5 5 5
6

Interpretation: On the basis of above outcomes on which it can be said that, majority of
people ate in favour with the products presented by Eco-fone in the market. Therefore, there are
large number of mobile phone operators which are belongs to this mobile company. Therefore,
on the basis of such outcomes on which it can be said that there would be effective growth and
profitability which in turn will be beneficiary to the firm in making adequate success in the
market.
TASK 8
Poisson random variable 2
Mean rate of success 15
Poisson probability P(X=2) 0.000
Cumulative probability P(X<2) 0.000
Cumulative probability P(X>2) 1
Cumulative probability P(X>=2) 1
In accordance with the operational practices on which it can be said that improving the
quality of product line will be effective for the firm in retaining the adequate market share.
Therefore, there will be effective raise in the revenue as well as profitable gains which would be
adequate in meeting the profitable targets (Fan, Leng and Yang, 2016). Along with this, such
influences will be effective in resulting the adequate increment in the number of investors to the
business.
TASK 9- REFERENCES
Books and Journals
Baadel, S., Thabtah, F. and Majeed, A., 2018, November. Avoiding the Phishing Bait: The Need
for Conventional Countermeasures for Mobile Users. In 2018 IEEE 9th Annual Information
Technology, Electronics and Mobile Communication Conference (IEMCON) (pp. 421-425).
IEEE.
Duan, X. and et.al., 2017. Distributed algorithms to compute walrasian equilibrium in mobile
crowdsensing. IEEE Transactions on Industrial Electronics, 64(5). pp.4048-4057.
Fan, B., Leng, S. and Yang, K., 2016. A dynamic bandwidth allocation algorithm in mobile
networks with big data of users and networks. IEEE Network. 30(1). pp.6-10.
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Lim, S. L. and et.al., 2015. Investigating country differences in mobile app user behavior and
challenges for software engineering. IEEE Transactions on Software Engineering,. 41(1).
pp.40-64.
Ling, R., 2017. The reconstruction of space and time: Mobile communication practices.
Routledge.
Mahmoodi, T. and Jiang, M., 2016. Traffic Management in 5G Mobile Networks: Selfish Users
and Fair Network. Transactions on Networks and Communications. 4(1). p.01.
Mehrotra, A. and et.al., 2016, May. My phone and me: understanding people's receptivity to
mobile notifications. In Proceedings of the 2016 CHI conference on human factors in
computing systems (pp. 1021-1032). ACM.
Ooi, K. B. and Tan, G. W. H., 2016. Mobile technology acceptance model: An investigation using
mobile users to explore smartphone credit card. Expert Systems with Applications. 59. pp.33-
46.
Slade, E. L. and et.al., 2015. Modeling consumers’ adoption intentions of remote mobile
payments in the United Kingdom: extending UTAUT with innovativeness, risk, and
trust. Psychology & Marketing. 32(8). pp.860-873.
Ubhi, H. K. and et.al., 2015. A mobile app to aid smoking cessation: preliminary evaluation of
SmokeFree28. Journal of medical Internet research. 17(1).
Online
UK smartphone penetration continues to rise to 85% of adult population. 2017. [Online].
Available through :< https://www.consultancy.uk/news/14113/uk-smartphone-penetration-
continues-to-rise-to-85-of-adult-population>.
TASK 10
On the basis of above report, on which it can be said that, the use of Smart phones in the UK
has currently at the boom. Thus, everyone carries a mobile device in pocket which is like the
main multiple operating device which would give the answers to the various question. There
have been various queries which would be resolved by these devices in terms of making
adequate ascertainment of the operations practices. Eco-fone have been operating the smartphone
operations in UK which is aimed at improving the operational quality of the firm.
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