Mobile Phone Sector Strategy and Innovation
Added on 2021-04-16
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Running head: MOBILE PHONE SECTOR STRATEGY AND INNOVATION 1Strategy and Innovation – Top Mobile Phone CompaniesName:Institutional Affiliation:
MOBILE PHONE SECTOR STRATEGY AND INNOVATION 2Strategy and Innovation – Top Mobile Phone CompaniesMobile phone services have caused a revolution in the world and have led to a myriad oftransformations. Some of the major competitors in the mobile phone sector are Apple, Samsungand Huawei (Xie & Liang 2013, pp.121). Apple is a company that is top of the list and itsgrowth strategies have enabled it to be very successful (West & Mace 2007, pp.18). Thecompany has broadly differentiated its products hence making them stand out in a highlycompetitive market. Apple is an example of a mobile phone company that has used the blueocean strategy (Kim & Mauborgne 2004, pp.71). The company looked at untapped market spaceand created a unique product in form of the iPhone and iPad (West & Mace 2007, pp.19).Through this, they came up with an elegant phone design that was very friendly to the user andhad high-end branding. Apple also used emergent strategies to launch the iPhone and iPad (Pitt& Koufopoulos 2012, pp.306). Over the past ten years, the company has been able tosuccessfully launch different iPhone models that have succeeded.Samsung is another mobile company that has managed to succeed in the industry.Samsung is a company that has been around for a long time (Xie & Liang 2013, pp.123). Overthe years, the company has developed into one which has acquired a big market share in theglobal mobile sector. The company can be said to have widely benefited from rapid growthphase strategies and innovation-intensive strategies (Pitt & Koufopoulos 2012, pp. 334).Samsung grew very rapidly since it invented mobile phones that covered both high and low endsof the market. This led to a growth spurt that saw the company rise rapidly over the last 10 years.Innovation-intensive strategies were used when the competition had become quite intense (Xie &Liang 2013, pp.124). This saw the company launching the Samsung ‘S’ series which were
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