Mobile Technologies Assignment

Research Project
Part B

Table of Contents
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review .........................................................................................................5
Introduction.................................................................................................................................5
Main Body ..................................................................................................................................5
Conclusion...................................................................................................................................7
Chapter 3: Research Methodology ..................................................................................................8
Chapter 4: Findings .......................................................................................................................10
Chapter 5: Discussion ...................................................................................................................23
Chapter 6: Conclusion, Recommendation and Implication for Further Research ........................25
REFERENCES .............................................................................................................................27

TITLE:
To identify the importance of Mobile technology in connecting people at global scale” A
case study on Quantum technology.
Chapter 1: Introduction
Overview of the Research
In this modern business era digital tools and technologies are considered as the most
essential aspect that has huge influence on the organisational performance or productivity. The
global future of an organisation or an individual is developing through collaboration,
communication and innovation, thus all of these are based on technology (Sekaran and Bougie,
2016). Mobile technology is refers as the key source of digital tool, which now a days plays vast
role in connecting people at global scale. In today's modern scenario competition is so high
within the commercial centre and organisations are widely focused on developing the
performance of firm by using advance or high-tech digital tools and technologies within the
workplace. The major purpose of each small as well as large business enterprises is to
implementing good relationship with customers at global level and mobile technology is
considered as the most effective tool that create value in developing relationship and
collaboration among customers, organisations at global level. In this present research project
Quantum Technology Marketing Group Limited is the chosen organisation, the company
basically provides marketing services for technology organisations within United Kingdom or
internationally. The company was established in the year of 1998, with the potential efforts of
Jindy Dale and based in Reading, United Kingdom with its additional offices in India, Ireland
and Russia. Quantum Technology basically provides services that ranging from account-based
marketing and event registration to promotional webinars and demand generation (Prajogo and
Olhager, 2012). This project contents the study about the importance of Mobile technology in
connecting people at global scale. In this aim and objectives will be designed to providing
support to the exploration work. In this proper literature review will be executed for the purpose
of addressing the issue in proper way. Along with this suitable methodology will be selected to
support the literature review and data analysis will also be conducted to analysing appropriate
findings of the project.
1

Rational of the Research
The existing research work is based on the importance of Mobile technology in
connecting people at global scale. This is a huge area of investigation that provides a brief idea
about the use of digital technologies especially mobile technology in the context of business. The
present investigation is refers as the part of management research which develops the idea and
knowledge base of individual in the area of the use of mobile technologies in terms of connecting
people at global level (Ifinedo, 2011). The major purpose for conducting an investigation is to
addressing an issue in appropriate manner with the support of appropriate theories and
theoretical framework. The reason for conducting this particular research is the personal interest
of investigator, thus the researcher wants to enhance, own knowledge base in terms of mobile
technologies and how it create benefits in developing connection or connectivity among people
at global level. An another potential reason behind chosen this topic is that analyse the concept
of mobile technology which helps an organisation in reaching with desired customers and also
satisfy their needs and wants in proper manner. This report also provides a wide area of
knowledge to an individual or learner, that helps them in developing their personal as well as
professional skills.
Significance of the Research
The current study is depend on the usefulness of Mobile Technology in connecting
people at global level. Mobile technologies are recognised as the key source which is widely
applied by small as well as large business enterprises in respect to implementing proper
connection with individual's, organisation's or customers, thus to attaining higher growth and
success within the commercial centre (Weigelt and Sarkar, 2012). This study is effective for
organisation to gain proper knowledge in regards to the significance of mobile technologies and
how it benefited for organisational growth. Mobile applications are most easy and reliable tools
that are majorly used by individuals to attain benefits that are offered by organisations. This tool
is effective for each individual or organisation to establish good relationship with each other in
respect to satisfying the changing needs and wants, thus it also create value in attaining higher
competitive edge with the help of high customer reach.
Research Aim
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To identify the importance of Mobile technology in connecting people at global scale” A
case study on Quantum technology.
Research Objectives
The significant objectives of this particular investigations are associated as under:
 To determine the concept of Mobile technology
 To evaluate the importance of Mobile technology for business growth. To analyse implication of Mobile technology in retaining loyal customers.
Research Questions
The potential questions of this research are described as below:
 How to determine the concept if Mobile technology?
 What is the importance of Mobile technology for business growth? How mobile technology can help in retaining loyal customers?
Time Scale
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