Impact of Mobile Technology on E-commerce

Running Head: MOBILE TECHNOLOGY 0
Marketing

MOBILE TECHNOLOGY 1
Introduction : Mobile Technology and e-commerce
Mobile Commerce means the conducting of business activities through mobile
devices such as through tablet computers or mobile phones. In the recent time, mobile
devices have become quite common and people started spending more time using them over
the internet connection or traditional computers. Besides the various applications, mobile
commerce is emerging as the significant method of selling and marketing among business.
It is true that among all the total population of around4.3 billion, 58 per cent of the
persons are founded to be mobile users. The numbers of users are also increasing day by day.
Moreover, it is also found that the number of mobile users also expected to rise by 4.78
billion by 2020. Mobile technology has also impacted the Ecommerce in number of ways as
most of the people prefer to see the smartphones in order to purchase. Businesses also turned
to ecommerce platforms in order to increase their sales. Therefore, mobile technology has
also shifted the sales of business in several aspects. Most of the customers believe on mobile
phones in order to make purchases not only on their device but also in the retailing stores.
Due to this, it has become the powerful tool in order to increase the conversation, loyalty, as
well as sales.
In the recent time, mobile users are becoming more and more comfortable with
making the online purchase. Besides offering the several advantages, it is also presenting
several issues because half of the buyers mostly prefer to go to the mobile website to buy
rather than using the mobile app. It is because they prefer to go through the direct route
instead of downloading the app. Many people also think that mobile app proved the
unnecessary barrier at the time of completing transaction. With the rise in demand of the
mobile commerce, it has become essential for every person to have mobile apps. Nowadays,
most of the people prefer to make the payment through credit or debit cards. Therefore,
having this application is quite satisfactory for them.

MOBILE TECHNOLOGY 2
Impact of mobile technology on E-commerce
In today’s scenario of business world, both online and offline sale of the product is
vital for the retailers. These two are interrelated and contribute to the overall growth and
functioning of the retail business across regions. The retail businesses are influenced through
the application of mobile technologies, determining the effectiveness of operations.
Nowadays, the business shoppers at the physical stores has increased the use of mobile
devices or apps for carrying out their operations. The rate or percentage has been estimated
at 84% for the shoppers, before committing any purchase for the products. It is because the
mobiles or apps help people or customers to get information about goods and services
beforehand. This helps them evaluate their purchase decision for the product in terms of
quality and costs, and other aspects (Eastin, Brinson, Doorey & Wilcox, 2016).
The increase in the use of mobile technologies has led businesses making investment
in the tools and technique for providing information to the customers. Therefore, it states that
businesses have turned towards making the use of e-commerce platforms to increase their
sales. People now can enjoy the facility or availability of desired products at their homes,
without the need of going out to the stores. This is done with the help of online shopping
applications and other mobile devices. This has been one way that shifted the sale of
business in many of the industries. It improves the productivity of the businesses, and
enables the marketers or producers receive the correct feedback for their sales (Natarajan,
Balasubramanian & Kasilingam, 2018).
The impact of the mobile technologies has been observed on the customers or users in
a positive way. Moreover, looking out from the perspective of a seller or marketer, mobile
technologies help those to assess as which products get used most. They can gather response
from the comments, and rating system. This helps them developing a strong base or access
for the customer-demand-support interaction or system.
An aspect of mobile devices or mobile technologies has also stated about the
mechanism of ‘mobile payments’ in businesses. The introduction of secure payment online
systems has been used to facilitate the trade, i.e. e-commerce. These mobile technologies or
app provides financial services to the people. The online mobile payment systems include
debit card, credit card, net banking, UPI payment, wallets, and others. Using these
mechanisms or mode of payment enable them the advantage of discounts, cash-backs, on the
purchase of products (Oliveira et al., 2016).