Integrated Case Study Analysis: Mobileye's Strategy for Robotaxi/AV

This case study analyzes Mobileye's strategic position in the autonomous vehicle market, focusing on the challenges and opportunities related to robotaxi and consumer AV development. The report identifies key issues such as pricing strategies, potential partnerships with companies like Google, and the role of technology and innovation. It reviews relevant literature on sustainability, competitive advantage, and the impact of technology on employment. The assessment highlights the need for Mobileye to address legislative issues and technological barriers while leveraging its strengths in ADAS technology. Recommendations focus on developing effective pricing strategies, exploring strategic partnerships, and prioritizing technological innovation to maintain a competitive edge in the evolving autonomous vehicle landscape. The analysis draws upon various management theories to provide a comprehensive evaluation of Mobileye's strategic options.

MOBILEYE

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION TO THE CASE STUDY...................................................................................2
Statement of the problem............................................................................................................2
Research Questions.....................................................................................................................2
Aim and Objectives.....................................................................................................................2
Structure of the report.................................................................................................................3
CASE DESCRIPTION....................................................................................................................3
LITERATURE REVIEW................................................................................................................4
ASSESSMENT................................................................................................................................6
RECOMMENDATIONS.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Online:.......................................................................................................................................11

EXECUTIVE SUMMARY
This research study is based upon the evaluation according to the case study namely
“Mobileye 2021: Robotaxi or Consumer AV”. The primary purpose of the research report is
based upon the analysis of the company situation along with the challenges faced by the firm.
The company is considered as one of the best company among the companies who offered
driverless cars. They are in the business activities that promotes auto mobiles and after providing
considerable efforts by the founder of the establishment the company had lead to a tremendous
growth by launching a self driving vehicle in the year 2014. The requirement of Organisation in
terms of Technology will therefore have to be transformed according to the social logical factors
such that the coexistence of various simulations can therefore be adhered with prior set of
formulations that are inundated.
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INTRODUCTION TO THE CASE STUDY
Statement of the problem
According to the case study provided, the company facing serious challenges in order to
sustain within the market space and to gain competitive advantages. There are two problems
that have been specified within the study according to which the first one is related to
maintaining a stable price within the market as the owners are confused in order to retain their
share either by cutting down their prices or continue to operate at similar price strategy. Another
issue is related to the role-played by the goggle for self-driving cars revolution. The google can
become their major competitors or might become their future partner for the future success.
Research Questions
This research study is based upon the following research questions:
1. What are the best suitable strategies for stable prices for self driving cars and how it will
affect business atmosphere of Mobileye?
2. How does partnership with Google will help them in their success in future context and
other alternatives available for the firm?
3. What is the role of technology and innovation in the success of Mobileye?
Aim and Objectives
Aim
The aim behind conducting this research is to evaluate the company situation along with
the challenges faced by them for its sustainability and in order to gain competitive advantages.
Objectives
 To investigate the concept of sustainability and competitive advantage.
 To find out solutions for the issues related to the pricing strategies of Mobileye along
with effective approach for the partnership of the company.
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 To determine the role of technology and innovation among the companies for effective
business operations.
 To evaluate internal and external environment of the Mobileye along with best
management theories.
Structure of the report
The report will consist of diversified chapters which demonstrates the case description,
its evaluation, literature review and the solutions for the challenges faced by the Mobileye.
Different chapters of the research are as follows:
 Case description
 Literature review
 Evaluation of case study
 Recommendations and solutions of the challenges faced
CASE DESCRIPTION
The case study is based upon the current position and challenges faced by the Mobileye.
It is an Israel based organization headquartered in Netherlands. It acts as one of the best
company in auto-mobile industry. Establishment was founded by Amnon Shashua and Ziv
Aviram. The case study explores the competitive position of the company along with the
challenges faced by them in order to get sustainability within the market space and to gain
competitive advantages. By taking technology and innovation into consideration, it has been
identified that company utilizes the latest technology in their cars. The ADAS is the advanced
drivers' assistance system utilized in the cars which help to fulfil safety and security measures
along with avoid serious accidents. Apart from this, there are other technologies and innovative
systems used in the cars like Lane Departure Warning, Traffic sign Recognition, Forward
Collision Warning, and many other similar kind of services (Zabinski and et.al., 2021). Except
from technologies, the company also focused towards different strategies to promote their
driverless cars within the market in which other strong competitors exists.
The major challenges that have been discussed within the study is related to the
maintaining stable prices in the market space to gain appropriate market share along with able to
compete in the market. Another is related to the having partnership with Google to take
advantages. Furthermore, the whole case study illustrates the journey of the Mobileye and their
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efforts to launch driverless cars. Their primary mission and vision of the company is to do things
in different manner and generate dissimilar images in front of the people. Talking about the
development of technology and financing, the company introduced semi-conductor chips which
includes camera as well as warning display (Xu, 2019). According to the case study it has been
evaluated that company tries their best to follow coming revolution along with the ways in
which how these cars change or affect economic growth of the country. At the end, Mobileye
focused completely over the strategies that help to set appropriate pricing strategy along with
take strong competitive advantages.
LITERATURE REVIEW
As per the views state by the Yoon and et.al., (2020) it has been evaluated that at the
time of the introduction of the driverless cars the introducers provide their complete and detailed
information within this particular invention along with fulfilment of security and safety
measures. With the passing time, the cars perform well and expand the capability to work
appropriately. This although cut down the job opportunities within the market space. In
accordance with the concept of sustainability and competitive advantage, it has been identified
that companies enjoys the competitive advantages when they are able to provide their customers
a high level of benefits which are similar to their competitors at lower price rates. It depends
upon the cutting down the costs that are associated with the production level of the products and
offered services.
According to Ma and et.al., (2019) sustainability is a basic concept which has been
prepared to meet requirements without even compromising the ability of future generation in
order to meet the requirements of current generation. This concept helps any organization to
allows them to become more successful than their competitive organizations over long duration
of time period. It creates a sense of force that enables a business establishment to have greater
focus over the sales and get enhanced profit margin with full customer satisfaction along with
staff retention than their competitors. The development and advancement of technology help the
firm to get appropriate advantages in order to sustain their brand image and value in the market
space. However, it greatly affects the human job opportunities ad generates unemployment level.
Although, it is very difficult to find appropriate solution for this particular issue. According to
Gurca and et.al, 2021, In most of the industries, it has been identified that there are in general
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four competitive advantages that is being able to meet certain criteria such as culture,
innovation, predictive analytics and consumer affinity.
Technology and innovation are regarded to be one of the prominent factors that are bringing
forth the Rapidity of every Organisation in the pace of development. By considering the process
of digitalization of various professionals that are bringing forth with respect to the organisational
upliftment and the derivation of innovation. As a part of identifying the future of objectives the
technology and innovation would obviously bring forth the niche of every element that
constitutes for the growth of the organisation. According to Guercini and Lechner, 2021, The
technological four sides are also one of the main reason that will enhance ever Changing
inculcation of Technology within the real-time work that is inhibited. There are several
detrimental factors that are falling as a part of organisational embodiment and to which the
function of Technology would obviously involve. Other part of this many organisations of and
develop their knowledge regarding the relationship between technology and the prospects of
innovation such that a Framework can therefore be oriented.
The Wellness that is highlighted as a part of manufacturing processes can therefore remove
complexity in the operations and can also help the organisation to move ahead in terms of
standing in the midst of challenges. According to Liu and et.al, 2018, Perceiving things is one of
the important criteria while experimenting over the choice of organisation because they will
have to be a consistency that is to be derived letter on. As a part of technological innovation the
influence that is brought forth with respect to responsibility can reflect over consequences which
are completely to be enhanced. The requirement of Organisation in terms of Technology will
therefore have to be transformed according to the social logical factors such that the coexistence
of various simulations can therefore be adhered. This is one of the vital component in terms of
making sure that the collaborative Framework that are put forth with respect to organisation can
therefore their Vision and Mission by facing challenges. According to Bagirova and Manukyan,
2020, The realignment that is brought forth with respect to technological humanity will have to
be fostered in the organisation such that the technological innovations and therefore have a
greater input. The responsibility that is brought forth with respect to the consequences will also
have to be completely understood such that the organisation can stay in the pace of development
for over a long run. An important factor in this regard would eventually fall in the midst of the
organisation is being able to withstand several challenges. These challenges would therefore be
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the ones that would bring about a competitive advantage as well as the effective orientation that
are to be included as a part of organisational upliftment.
One might seriously not be able to deal with the extravagance of any organisational embodiment
unless and until there is a complete knowledge that is garnered. According to Avolio and et.al,
2019, This is one of the evaluating factor that every organisation will have to take into
consideration while moving ahead in terms of development. The organisations duty is to move
ahead with the proper Research and the facilities that are to be oriented such that the
consequences that are pertaining around the world can therefore be evaluated. An influence of
professional assets is also of following in regard to organisation that is also developing a kind of
atmosphere that is completely objective firing the need and the urge of the organisation to derive
its policies. According to Cho and Cho, 2020, By understanding the consequences the
organisation can therefore move ahead in terms of experimentation and this would often reflect
over the choices of innovation. The requirement for innovation will first have to be understood
because the resources that are to be stipulated as a part of innovation will therefore not go in
vain.
ASSESSMENT
There are several issues that are identified as a part of organisational embodiment. World
dealing with the industry the organisation is into enhancing its barriers with respect to
technology as well as the human driving factors. It is not an easy scenario to move ahead
because the legislative issues as well as the pertinent technological barriers for determining the
standards of organisation at all levels (Hopkinson and et.al, 2018). The alternative although are
brought forth still there are several issues that are highlighted as a part of rideshare economics.
These are the practical causes that would of an highlight the standards and also be the limitation
factors for the organisation to move ahead in terms of development. It is the typical
responsibility of the entire crew of the organisation in order to make sure that every element is
totally enhanced. There are several theories that are put forth as a part of identifying and also
making the competition as one of the strongest prospects out of all. In these there are also issues
like that of cost measures that are brought forth as a part of robotics e development (Saniuk and
Grabowska, 2021).
The organisation in this regard has developed the five value layers that are appreciable and are
also the approaches to deal with the measures that can incorporate decisions and routing
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decisions. These five factors are committed by the organisation in order to make sure that the
value chain analysis is brought forth and is employed accordingly. There are several remarkable
features that are brought forth as a part of critical orientation and strategic development that is
falling in regard to organisation. The position of the organisation based on the technological
implementations is still at the pace of striving hard to make sure that the strategic advantage is
brought forth with respect to flexibility (Meironke and et.al, 2019). There are also several issues
that are encountered by the organisation as a part of cannibalization and the others that would
fall in regard to the vision and mission of the company. The theory that would fall in regard to
this would often deal with the simulations that are put forth as a part of research that is oriented
with the probability of testing measures and regulatory approvals that our food forth with respect
to legislations.
The organisation is in the pace of development and it is first necessary that it will have to adhere
to all the changes and it is not until when it gets to incorporate the standard that it will attain a
perfect base. Since the world is changing on a rapid orientation therefore it is also necessary for
the organisation to aim for the prospect of growth by inculcating the standard of technology. In
this the practical orientation like that of observing things that would require research will
therefore have to be initiated (Amadi and King, 2018). This is because in order to face
challenges with respect to industries that are in a way of case study which is oriented in this
report would obviously deal with the integration of technology. This technology would often
produce or new product aur would bring forth the company in to seldom capitalisation in the
market.
This is one of the measures that will have to be acquired because the acquisition point-of-view
would often deal with the high-performance indication that is the brought forth with automation.
The organisation in this regard has stipulated millions of dollars in order to go in the midst of
development. Their focus is also brought forth with the infrastructure that will have to be
identified because there is a responsibility that will have to be honoured in order to attain
standards. The organisation in this regard has brought forth a strategy called the robot taxi with a
goal to deliver consumer AVS (Liu and et.al, 2020). In order to make this one of the
representative prospects of the organisation it has also adhered every opportunity to simulate it
based on the regulations that are brought forth with hand full measures. These operations would
often require technological equilibrium and also the robo taxi economics which is to be one of
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the alternative components to deal with the analysis of the cost-effective measures. Pricing
strategy will have to be one of the detrimental criteria and therefore in this regard it is one of the
supervisory mechanisms that is being dealt by the company.
RECOMMENDATIONS
In order to get through the instances as well as to derive the ability to win over challenges it is
first necessary to understand the probable tips that are to be Incorporated (Bagirova and
Manukyan, 2020). Few of the basic ideologies that are necessary for the organisation to
inculcate are as follows:
Leadership: leadership is regarded to be one of the prominent and a spectacular criteria that will
help it to deal with the extravagant situation and will eradicate conflict atmosphere. This is often
necessary to overcome challenges and also become one of the efficient out of many
speculations.
Communication: communication is one of the important criteria in order to make sure that the
challenging atmosphere is ensured at all levels. Communication will bring forth several
approaches and also help the organisation to connect with the world full of opportunities. It can
also be one of the anchoring criteria by not letting people negotiate over the development and
productive environment.
Focus: better prospects in every organisation is to derive a particular focus that will help to sign
a cross with variable goals and objectives (Ingemarsdotter and et.al, 2020). In order to make this
happen it is first necessary to remain confident and consistent towards achieving the right set of
implications that are often barriers for the organisation. As a part of this an action plan is
required for the organisation to make sure that the growth and definite answer for the
negotiations would therefore be initiated. The plan that is in regard to bringing forth the ability
to face challenges for the organisation will therefore have to include the following factors:
Start working on finances: financial orientation is one of the important criteria because it is not
until when there are stipulated resources that the organisation can stand in the midst of half hour
it will have to deliver challenges. For this the organisation will have to ensure the right ability to
deal with the finances.
Knowing required Technologies: the Technologies that are necessary to be inculcated will first
have to be studied upon a proper research that is to be oriented with the factors which are
associated. It can also be and empathy towards achieving the productive results that are a part of
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organisational embodiment (Laszlo and et.al, 2020). By predicting the changes the organisation
will have to move ahead in terms of dealing with the problems that are into business.
Keep changing its measures: there are several measures that have to be kept changing because it
is not until when they are following the Policy of change that the organisation can see the
newness that is in the organisational point of view. Even when the customers will have to feel
the need of the changing policies therefore the organisation will have to work upon it to predict
the technological variations (Lee and Shin, 2018).
CONCLUSION
The entire report concludes up on identifying the aspects of bringing forth a research statement
that would of and deal with the aims and objectives of case study. Through this one can easily
understand the relevant techniques that are put forth in order to analyse various concepts and
theories. The current position of the chosen case study is being explained in this report with the
conceptual actions that are being dealt. It gives a clear idea about all the speculations that are a
part of organisational embodiment full stops it will also bring forth the issues that are being sold
and recommendations that are a best fit. A clear explanation regarding all the data would
eventually deal with the objective that are identified and also the challenges that are adhered.
One my seriously feel the need and the requirement to deal with specific problems and that has
been completely analysed with the specific plan of action that is integrated.
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REFERENCES
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for research and business development. International Journal of Entrepreneurship.
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Laszlo and et.al, 2020. Global challenges as opportunity to transform business for good.
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Lee and Shin, 2018. Fintech: Ecosystem, business models, investment decisions, and challenges.
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Liu and et.al, 2018. The challenges of business analytics: successes and failures.
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