Strategic Objectives and Sustainability of National Portrait Gallery

Hospitality, Tourism, Events
Environment

Table of Contents
TASK 1............................................................................................................................................3
Overview......................................................................................................................................3
Strategic Objectives of National Portrait Gallery........................................................................3
Sustainability in the operations of National Portrait Gallery.......................................................4
Financial operations of National Portrait Gallery........................................................................4
Corporate governance..................................................................................................................5
Conclusions..................................................................................................................................6
TASK 2............................................................................................................................................6
Stakeholder..................................................................................................................................6
Mapping of the stakeholders........................................................................................................6
Theory of degree of interest and power of stakeholders..............................................................7
Current issues...............................................................................................................................9
Conclusion...................................................................................................................................9
REFERENCES..............................................................................................................................11

TASK 1
Overview
The National Portrait Gallery, located in London UK, is a gallery which house various
collections of artistic portraits of historically significant and eminent British people. When it
established in 1856, a whopping 164 years ago, it was considered the first ever portrait art gallery
in the entire world. Having been in operation for such a long time, the art gallery has had to
change its base of operations in 1896, moving right next to the renowned National Gallery
(Perry, 2018). Since then the National Portrait Gallery has undergone expansion twice in an
effort to increase its profitability and to accommodate the rising numbers of tourists received
every year. The National Portrait Gallery also has its own sub outposts in two different regions
of UK as well in Yorkshire and Somerset respectively . National Portrait Gallery is a British
public owned institution and it is sponsored by the UK's Department for Digital, Culture, Media
and Sport. Recently the National Portrait Gallery's administration has created a strategic plan to
undergo major refurbishments and renovations in an effort to expand its business and operational
capabilities. Because of these renovations, the administration of National Portrait Gallery has
decided in its strategic plan that the gallery shall remain closed from mid 2020 to the Spring of
2023 (Hook, 2017). The administration has also planned for a series of collaborations and
exhibitions with other renowned international institutions in order to display parts of its portrait
collection around UK.
Strategic Objectives of National Portrait Gallery
The National Portrait Gallery having been in operations for such a long time has been
able to identify multiple strategical objectives that it needs to fulfil in an effort to increase their
operational productivity, profitability, increase their customer base and satisfaction overall
expand their business functioning, efficiency and profitability. One of the main objectives of
National Portrait Gallery is to raise the customer's understanding, interaction and engagement
with the entire art collection and with the general art of portraiture. Another major strategical
objective of the National Portrait Gallery is to further develop their artistic portrait collection by
creating an opportunity for acquiring or commissioning portraits, all the while trying to improve
the conservation and care of their portraits (Goodman, 2018). The gallery's administration has
also evaluated increasing the range of their audience and customers as a vital strategic objective.

Another major gallery objective is to optimise the financial capital resources present for the
gallery from all its various sources of revenue. The administration has also evaluated secondary
objectives for the gallery to achieve such as making the National Portrait Gallery a national
centre for free sharing of ideas and discussions on the art of portraiture and to also create the
gallery's digital presence on social media platforms in order to inspire, connect and interact with
interested global audiences.
Sustainability in the operations of National Portrait Gallery
Sustainable development is the process through which organisations operate and function
using resources in such a manner that makes it possible for them to be renewed or reproduced for
others to use in the future. For the sustainable operations of National Portrait Gallery, its
administration has placed great significance on achieving environmental sustainability through
the various distinct operations of the gallery be it from resourcing of raw food materials to be
used for the multiple cafes and restaurants within the gallery, to the manner in which its
properties are managed and exhibitions are created (Graciano, 2018). National Portrait Gallery
has made significant progress in their efforts to reduce their harmful environmental impact and
has also created an active environment conscious 'Green Group' within its staff's organisational
structure with the aim to highlight any unsustainable practices within the gallery's operations and
take the necessary positive steps to rectify the mistake. As in mandated by UK's authorities
through the Climate Change Act 2008, the National Portrait Gallery also measures, records and
reports the amount of greenhouse gas and carbon emissions it produces and this has helped the
administration reduce the gallery's greenhouse gas and carbon emissions by entire 20% since its
baseline year of 2014-15 (National Portrait Gallery Annual Report and Accounts 2018-19,
2019).
Financial operations of National Portrait Gallery
The National Portrait Gallery has been able to operate successful in the financial aspects
of its business operation and has been able to generate profits for most of its operational years.
The total funds in possession of National Portrait Gallery has increased in 2019 to 136,154
pounds, while the gallery's cash flows have also increased to 9,108 pounds at the end of
reporting period (National Portrait Gallery Annual Report and Accounts 2018-19, 2019). The
National Portrait Gallery has also seen significant contributions from various individual donors
in order to aid the administration in their objectives of supporting the gallery, acquiring new