Valentinos 4 Mission Statement 4 Business modeling for Valentinos 4 Valentinos 4 Mission statement 4 Valentinos 4 Business realization using balanced business scorecard 6 PESTLE analysis 6 Porter's 5

Running head: MODELING ENTERPRISE ARCHITECTURES
MODELING ENTERPRISE ARCHITECTURES
Name of the Student
Name of the University
Author Note

MODELING ENTERPRISE ARCHITECTURES1
Table of Contents
Introduction......................................................................................................................................3
About Valentinos.............................................................................................................................3
Business modeling for Valentinos...................................................................................................4
Mission statement........................................................................................................................4
Business realization using balanced business scorecard.............................................................4
SWOT analysis............................................................................................................................6
PESTLE analysis.........................................................................................................................6
Porter’s 5 forces analysis.............................................................................................................8
Project vision statement...................................................................................................................8
Requirements catalogue...................................................................................................................8
Use case model................................................................................................................................8
Use case description table:...........................................................................................................9
Class model......................................................................................................................................9
Rich picture and explanation.........................................................................................................10
Benefits of using Zachman framework..........................................................................................10
Zachman framework table.............................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................11

MODELING ENTERPRISE ARCHITECTURES2
Introduction
The aim of this assessment is to investigate the dating application of Valentinos.
Valentinos is a highly successful personal introduction agency that aims at providing perfect
partner. It is important for every introduction agency to be flexible enough so that they can
interact with their clients for providing better support. Valentinos is considered as the most
suitable platform for the single individuals as this offers wide range of facilities only at £150
every year. However it has been observed that the market share and profitability rate is getting
hampered due to competition in the market. Hence there is a need to introduce proper strategy
that will be capable of providing better way of using the technologies for enhancing the
performance.
About Valentinos
Valentinos is a personal introductions agency that aims at providing best matches towards
the single individuals. The main reason behind developing this application was to provide perfect
partners in this busy life. However there is an essential aspect that is needed to be managed while
designing a dating application. This includes ensuring that proper privacy is maintained for each
client and proper value for money is maintained. Valentino is considered as the most effective
dating app as this offers wide range of features. This also allows the client to select whether they
want friendship, love, and marriage or just want to meet new people. The major benefits of the
Valentinos application are offered with the use of combined technology. Clients are allowed to
request for introduction so that it becomes easy to get their matches. Hence it can be stated that
with the outranging features Valentinos has become one of the most important application.

MODELING ENTERPRISE ARCHITECTURES3
Business modeling for Valentinos
Mission statement
The aim of the Valentinos application is to provide perfect matches towards the single
men and women. This application allows the clients to define the qualities that are expected from
their partners. The clients are allowed to modify the requirements whenever they want.
Valentinos provides a computerized database that helps in searching the traits for finding the
perfect matches. The focus is to provide a better way of connecting people together so that it
becomes easy to manage the data. In addition to this clients are allowed to provide photograph
and other data while accessing others portal.
Business realization using balanced business scorecard
Balance business scorecard is used for the purpose of strategic management performance
matrix that is used for the purpose of identifying and improving the different internal business
functions. With the help of balanced scorecard model it becomes easy to analyze the business
activities. The key benefits that are offered with the use of balanced scorecard are offering better
way of planning the strategies, enhancing the communication process, aligning the organization
and processing all the processes effectively. Thus it will become easy to manage the performance
within the Valentinos application.
Financial perspective
Goals Measures
Survive Managing the proper cash flow so that it
becomes easy to increase the productivity

MODELING ENTERPRISE ARCHITECTURES4
within the organization.
Succeed Managing the sales growth quarterly so that the
income rate can be managed properly
Customer perspective
Goals Measures
Quick service The service offered is capable of managing the
activities within short time period. This will
enhance the performance.
Better customer service The services offered must be effective so that it
becomes easy to enhance the overall
performance of the Valentinos.
Flexible platform Offering the platform with enhanced features
so that the user can access the a[application
from any device.
Internal business perspective
Goals Measures
Offers easy modification Allows the customer to modify the details
based on their preferences.
Allows recording the data The data can be recorded by the customer for
managing their profiles
Alteration provided Clients are allowed to alter their requirement

MODELING ENTERPRISE ARCHITECTURES5
whenever they want
Provides data via emails After searching for the perfect partner, the data
are shared towards the individuals.
Innovation and learning perspective
Goals Measures
Implementing new technology New technology will be capable of providing
better support towards the application platform
of Valentinos
Platform enhancement The platform needs to be enhanced so that it
becomes easy to offer a better interaction
process towards the client server.
SWOT analysis
The current business activity needs to be enhanced properly so that it becomes easy to
manage the overall performance1. Valentinos application at present tends to lack the strategy that
is needed for continuing the profitability ratio. In order to improve the profitability ratio it is
important to ensure that proper strategy has been used for enhancing the business performance2.
1 Abdel-Basset, Mohamed, Mai Mohamed, and Florentin Smarandache. "An extension of neutrosophic AHP–
SWOT analysis for strategic planning and decision-making." Symmetry 10, no. 4 (2018): 116.
2 Bull, Joseph William, Niels Jobstvogt, Anne Böhnke-Henrichs, André Mascarenhas, Nadia Sitas, Corinne
Baulcomb, Cosmas Kombat Lambini et al. "Strengths, Weaknesses, Opportunities and Threats: A SWOT
analysis of the ecosystem services framework." Ecosystem services 17 (2016): 99-111.