Analyzing Enterprise Architecture Frameworks
Added on 2020-01-07
25 Pages7107 Words441 Views
Business DevelopmentFinanceProfessional DevelopmentData Science and Big Data
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MODELLING ENTERPRISE ARCHITECTURESCOURSEWORK 1 STUDENT ID:STUDENT NAME:PROFESSOR NAME:1
Table of ContentsIntroduction......................................................................................................................................21) Evolution, Motto and Business Benefits of Valentino................................................................22) Developing project initiation product........................................................................................103) Producing a requirement catalogue...........................................................................................114) Using case model of the required system..................................................................................135) Producing class model of the required system..........................................................................166. Human stakeholder aspect of dating agency with respect to the case study of Valentinos.......177) a) The benefits of Zachman framework....................................................................................19b) Drawing a Zachman’s framework with Valentinos..................................................................20Conclusion.....................................................................................................................................21Reference List................................................................................................................................222
IntroductionIn order to run a business successfully, it is very important for the marketers to study theEnterprise Architecture of that domain. Conducting regular enterprise analysis, efficientdesigning, effective planning and proper implementation play an essential role in any firm. Inaddition, the variation and up gradation in the technology in order to make the application moreusers friendly is also very important. The thesis statement of the study is to deliver a clear ideaabout the practices of Modelling of an Enterprise Architecture as per to the needs of the endusers. Moreover, it explains how to make it more efficient and useful for them. It will state aboutthe Enterprise Architecture Modelling of a leading Personal Introduction Agency, ‘Valentino’.1) Evolution, Motto and Business Benefits of ValentinoSince the origin of humanity, every individual has been experiencing the need of a partner atsome point in his or her life. Some of them have been successful while many others did not havea favourable result in finding a match for them. Since the last few decades, the trend ofmatchmaking by a middle party has come into existence in various parts of the world includingBritain. Valentino has been acting as a successful matchmaker as it follows some of the veryefficient techniques to run its business. It focuses on major practices and analysis techniques likeMOST, SWOT and PESTLE.Valentinos’ Mission Statement: In 1976, a Personal Introduction Agency named ‘Valentino’came into existence and has been performing the role of matchmaking successfully since then.As per to the latest reports, more than eight million men and women are single in the age groupof 18 to 64. Valentino introduces them according to their requirements, personal preferences,locations and several other factors. Valentino offers a yearly membership of 150 Pounds andmakes the clients interact with each other via, emails, telephones, posts or any other meanspreferred by the clients. In addition, Valentino claims to provide the best value for money andfollows the privacy protocols of the clients very strictly.MOST Analysis: It is a very efficient tool and a highly structured model that aims to deliver aclear vision about the targets to the workers. It eliminates the communication barriers amongdifferent level of an organisation and aims to make the employees work efficiently, usingfeasible and useful tactics to meet the goals set by the organisation As opined by (Ericson 2015,p.23). Every, big firm including Valentino follows this methodology in order to make the3
intended goal successful. Following are the MOST description details used by Valentino.Fig 1: MOST AnalysisSource: (Berger, 2013, p.27)Mission: It means that the actual purpose and objectives of the Organisation need to bediscussed and every team member should have a clear idea about the Mission to becarried out in coordination with them (Berger, 2013, p.26). It also includes the review ofmission during or even after the execution. The mission of Valentino is to establish aconnection between single people. In addition, it also intends to deliver useful advice tothe beginners about their first date and any other important things. For this purpose,Valentino has a very well experienced staff.4
Fig 2: Mission and ObjectivesSource: Source: (Berger, 2013, p.29)Objectives: The Objectives are the sub-segments of Mission, which mean the set ofindividual goals that need to be met in order to succeed at the organisational level. Thisfurther includes the Planning and Decision making about the objectives. After planningof a road map, the measures need to be followed to implement them correctly. TheSMART factors that are Specific, Measurable, Achievable, Realistic and Timely factorsare essential parameters for objectives recognition and implementation (McIvor, 2016,p.51). Valentino has set its objectives as per to the client's needs. It has a separatedepartment for data collection, matchmaking, and communication with clients, reviewscheck, queries resolution and customer’s feedback.Strategies: The Strategies segment consists of the analysis of all the possible methodsand options available to achieve the objectives. The study of the pros and cons of thosemethods and choosing the right one forms the correct strategy (Grant, 2016, p.64).Valentino realised that majority of the people were looking for long-term relationship. Inaddition, it made maximum use of modern technology along with personal touch. Withthe increasing usage of Telephone and Internet, Valentino started operating multiplephone lines and E-mail registration services. In addition, after realising, the customer’sprivacy concerns, it also implemented strict rules for Data Protection Act.Tactics: Tactics are the methods required to follow to work on the strategies. Thisincludes looking for the shortest and most efficient way to do a task withoutcompromising the work quality (Fliesher and Benssousan, 2016, p.82). The Valentinoassures the best value for the client’s money and has a very easy way for payment. It alsodoes the verification of clients efficiently within a short period.5
Fig 3: TacticsSource: (Berger, 2013, p.31)Business Benefits of Valentino: The Valentino has been benefiting a lot from this business andas a result, it soon expanded to cover the whole of UK. It provides six compatible members foran individual in nearby areas, which is considered a worthy outcome for 150 Pounds. Due tostrict regulations for Data Protection and privacy, it has successfully gained the trust of its clientsand over 70,000 clients join every year. Hence, Valentino manages to earn a good financialprofit.Balanced Business Scorecards: It is a strategic and management planning tool used to monitorand track the progress and reports of a business. Many companies and their management teamsto observe the status of goals and the required improvement in any segment use it (Hoque, 2014,p.95). I consist of four perspectives that are adequately followed by Valentino to make a note ofthe desired outcome and the actual progress.6
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