Modern Television Assignment

Added on - 21 Apr 2020

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Modern TelevisionFINAL INDIVIDUAL MULTIPLAY REFLECTIONCOMPANY NAME: Modern TelevisionsWEBSITE:www.moderntelevisions.weebly.comStudent Name; Umair Amir DarStudent ID: 11401344
Modern TelevisionEXECUTIVE SUMMARYIn today’s competitive market, it is very important to understand the business process andactivities in a proper way. One of the very effective ways to understand the business isBusiness simulation. A business simulation program, named as MikeBikes, helps to give aclear view of a business in today’s world. Throughout the whole simulation, it enhances theoverall understanding of management accounting, financial accounting, pricing, marketsituation, product, marketing, bench marking and so on.
Modern TelevisionTable of ContentsEXECUTIVE SUMMARY........................................................................................................2Introduction................................................................................................................................4STRATEGY...............................................................................................................................4Multi-player experience..........................................................................................................6The Summary of Game Play:...............................................................................................14Important points learnt after the game play..........................................................................16Conclusion................................................................................................................................17
Modern TelevisionIntroductionThis business simulator can easily be understood for its intended business users. Thesimulation game creates its own assumptions and future models to give a real idea of thebusiness, which will ultimately help making plans and different decisions in the real world.This simulation game is known as MIKEBIKES which contains two different versions withinitself, enabling single play and multi plays. Playing this simulation make you feel like beingin the real world and gives you a strong source of understanding the business.STRATEGYMultiplayer experience contains three parts production, capacity distribution, equity, price,development, PR and debt etc. All these parts require the player to play smartly and need tomake brilliant decisions. In the beginning of play, the target is to maximise the shareholdervalue. It is recommended to start playing with the advertisement and the next areas will openautomatically one by one. A proper research was made on the strategy of the price andadvertisement of the product. In accordance with the strategy, we made certain campaigns onadvertisement and implemented adequate Price mainly in Newspapers. More TVs wereproduced to eliminate the loss off sales. In the 2ndyear, we tried to create more awareness ofour brand and less distribution margin was paid with additional support. To reduce theinterest expenses, we paid off all the debts in the 3rdyear which effected the profits andshareholder value. The wastage was cut-off and the efficiency was increased by controllingcapacity which lead the improved quality by 90%. 4thyear was very challenging which
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