Entrepreneurship Management: Starting a New Business Venture

Module 234

EXECUTIVE SUMMARY
The term entrepreneurship management is defined as the practice of taking and utilizing
entrepreneurial knowledge for improving the effectiveness of starting a new business venture as
well as medium and small size business. It has been found out business plan plays an important
role in guiding an entrepreneur to take various decisions.

Acknowledgement
I would like to express my special thanks of gratitude to the class teacher for their
guidance and support to complete the project. Even I would like to extend my gratitude to the
Principal and parents who provide me with all the facility which I was required. Lastly, I would
like to thank my friends, colleagues who share their knowledge and always motivate me to
complete the project to get better results.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Acknowledgement...........................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
My story -.....................................................................................................................................3
TASK 2............................................................................................................................................4
Idea/Concept -..............................................................................................................................4
TASK 3............................................................................................................................................5
Introduction..................................................................................................................................5
Objectives ...................................................................................................................................6
Market research............................................................................................................................6
Target Market...............................................................................................................................7
Marketing.....................................................................................................................................7
Human Resource..........................................................................................................................7
Operations....................................................................................................................................7
Legal issues -................................................................................................................................8
Financial -....................................................................................................................................8
Contingency and exit strategies -.................................................................................................9
Other issues -................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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