Business Communication and Report Writing Course Description: English Business Communication and Report Writing Skills

Module Code: 5065HUM – MAY2021
Module Title: English Business Communication and Report Writing Skills
Assignment Title: Business Report
Coursework Number: 1
Sabbir Ahmed
student ID: 11320414

Contents
Introduction............................................................ 1
Analysis ...................................................................2-3
Conclusion............................................................... 3
Recommendations................................................... 3
References................................................................ 4
Reflection.................................................................. 5
Report Plan............................................................... 6

Introduction
In this study l will explain how I will do my work as a consultant of Nissan and how I will
improve the Cross-Cultural Business Awareness properly and what activities to perform as
an independent business consultant of Nissan. Long-term partnerships like Renault and
Nissan in the automobile business have never been seen before. The interesting thing about
the partnership is that without Carlos Ghosn nobody thought that this partnership can lead
to success. Everyone's question was how a Japanese company would work together with a
French company. The partnership between Renault and Nissan was unique in the entire
automobile industry. Nissan is a North American company. An Asian company. Which has a
small operation in Europe. Reynolds, on the other hand, is a European and Latin American,
South American company. In the alliance between Renault and Nissan there was high level
of synergism. In 2009, Reliance and Nissan entered the second step of their partnership. So
that a deeper connection between them is made. Especially at their operating level, the two
companies were being considered for integration. These include Global Marketing Global
Systems and Global engineering. In today's world it is important to focus on the competitive
advantage, every company has to work in such a way that they are not just a Japanese
company or European company or not a South American company, they need to have a
global philosophy and it is important to have a great economic scale. In this way, Renault
and Nissan have been able to bring three global economies to the whole world. Had it not
been for the implementation of this strategic alliance, Nissan would not be known as such a
global company today.
Analysis
The following information shows the cross-cultural challenges that were experienced
between these two companies.
1. Difference social nature: There is a social difference between the two companies where
the Japanese Nissan company is based on the concept of collectivism where Nissan believes
in the strength of the group and considers the group as the most efficient material. In
France, on the other hand, those who belong to Western society have an individualistic
culture. Because of these differences, the two companies have faced cross-cultural
challenges and some social issues.
2. Ability space: Power Distance or Ability Distance often creates differences between
different countries in a management system. We can also call this situation as ability space.
The French Society has a high-power distance. On the other hand, Japanese organizations
also have power distances, but these power distances are usually much less than those of
French organizations. in these two cultures that we understand that managers usually play
a leading role and that managers have to make all the decisions and all kinds of advice to
the employees. However, there are some differences, such as top management and
subordinate communication, which is much easier in French organizations, while in
Japanese organizations it is not so easy to communicate between all management of the
organizations. The reason that Japanese companies are so different is that individual