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Creative Thinking and Application of Creative Processes

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Module Outline for CCS3A1 Identity and Culture1. Factual informationModule titleIdentity & CultureLevel3ModuletutorsDr Nadja StamselbergCredit value20(10ECTS)Module typeCoreNotionallearning hours20020 credit module - 200 learning hoursDirected learning52 hoursLectures12 lectures x 2hrs = 24Seminars12 seminars x 2hrs = 24Other(please name the nature of taught activity, eg.Simulation, field trip etc.)Field trips 4hrsCollaborative Learning24 hoursTutorials (1:1 and group)12 seminars x 2hrs = 24Self-directed learning124 hoursPreparation for class12 lectures x 1hr = 12Self-study after class12 seminars x 2hrs = 24Preparation for assessments84hrsAssessmentExhibition set up andduration 4hrsTotal2002. Rationale for the module and its links with other modulesBefore students take the decision to progress through the undergraduate programmes, andcarve out their pathway of specialism, this module encourages students to reflect on their ownidentity (indirectly self-auditing to realise their own values) and the variety of cultures that co-exist in the world. The outcome of which will encourage active, conscious creative thinking andapplication of creative processes (critical and conceptual) to arrive at solutions to challenges.The module will guide students to apply creativity to interpret, visualise and formulate theoriesand opinions as well as share and reflect observations. This module will provide opportunitiesto discuss similarities and differences amongst culture therefore forming a platform forstudents to develop key skills in social behaviour. Students will be equipped to recognise howcreativity breeds in open, social environments and can inspire and influence cultures to cross-pollinate, share solutions and create legacy. Ultimately the module will empower students tobe accountable for their identity and recognise the value of cross-cultural collaboration toreach creative solutions. All of which will equip students with transferable skills,perceptiveness, observation and decision making which can be applied to their academicjourney with Regent’s University and professional career path moving forward.3. Aims of the moduleThe aim of this module is to encourage the student to recognise their identity through creative,tangible methods by guiding the student through a number of workshops in which the conceptof culture and the value of creativity will be deconstructed. In addition, this module aims toidentify key attributes of culture by exposing students to the variety of similarities anddifferences across the world, using business as examples of successful and unsuccessfulPage1of5Autumn Semester 2016
Module Outline for CCS3A1 Identity and Culture3. Aims of the moduleassimilations into a variety of cultures.4. Pre-requisite modules or specified entry requirementsNone5. Intended learning outcomesAt the end of the module, learners will be expected to:Demonstrate a broad knowledge and general understanding of the main areas of businessstudies, in particular international business, international events management, and globalmanagement (A1)Demonstrate general understanding of the international dimension of businessorganizations and their context (A2)Establish and consider links between business and other aspects of life, in particular:change, technology, culture and people (B1)Plan by setting achievable goals obtained through structured action (C4)Demonstrate their independence by being able to learn and work without supervision (D2)Adapt to different cultures, study situations, and practical working environments (D3)Take into account the individual needs of others in cross-cultural situations (D4)6. Indicative contentExploring IdentitySeminars and extension activities will encourage students to engage in self-reflection ontheir own identity and how identity is formed. What makes me me? The importance ofsocial, environmental and cultural contexts will be highlighted.Exploring CultureDiffering concepts of (and approaches to) culture will be presented and evaluated to answersuch questions as: How do we use cultural categories to judge others? Can stereotyping beuseful? Is it possible to measure differences in culture? How can cultural differences bereconciled in interpersonal relations and in international business relations?Exploring Creativity in BusinessWhat are the connections between culture and creativity? How can we release creativity inourselves to discover new and innovative ways of dealing with the problems and challengeswe face?7. Learning and teaching strategyDelivered by a teaching team, students will be introduced to distinct themes or scenarios vialecture, multimedia presentation and highly interactive workshop activities, such as role-playand group projects both in and out of the classroom. The aim of the module is to give thestudents real-world scenarios and metaphorical examples to explore and discover social skillsto broaden their creative thinking and influence their approach to solving a variety ofchallenges. Seminars will be designed to enable students to reflect and build a portrait of theiridentity. During the seminars lecturers will engage in dialogue with students individually and insmall groups focusing on issues of identity, cultural assumptions, similarities and differences.Guiding the student through a number of workshops in which the concept of culture and thevalue of creativity will be deconstructed, the learning and teaching strategies such as seminarsand workshops will aim to identify key attributes of global cultures and examples of successfuland unsuccessful assimilations of businesses into a variety of cultures.Page2of5Autumn Semester 2016
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