holds all its people together and aligning their purposes with organisational objectives. The
cultural type is important for the business as it transform manpower into advocates. The culture
celebrates contribution, efforts and participation of employees that offers accomplishment sense
among them and motivates them to take the company towards success. Moreover, it plays
important role in directing employees to respond through expanding into traditional business of
other company and allowing its people to fulfil orders by using own delivery fleet addition to
organisation's courier network.
According to Bozer and Delegach (2019), it has been evaluated that founding culture of
JustEat have direct impact of founder's ideas and strategies on performance as well as well being
of employees. Healthy culture addresses all those areas which can act as roadblocks in success of
business. The culture helps in improving workflows addition to guides the process of making
decision. Having clear culture which unifies staff members together with promotes organised
work structures leads to making the business more successful.
Merger refers to an agreement which unites two current business into one new
organisation. It is a way for entity to expand its reach, gain market share together with expanding
into new segment. Moreover, it is perceived that merger is done for reducing operations cost,
unite common products, gaining market share, increasing profits as well as growing revenues
(Brandl, Bos-Nehles and Aust, 2018). In context to Takeaway.com and Just Eat, main purpose of
merger is to create largest online food delivery business, surpassing rivals and making
sustainable position in fast growing sector. The merger with Takeaway.com, there are high
chances of success for JustEat. It implies that the merger creates one of leading largest food
delivery business in increasingly consolidated industry. The merged companies are significant
rival for other food delivery business and become dominant force in the sector. Through the
merger with Takeaway.com, JustEat have high chances to operate on verge of productivity and
profitability. It also requires large infusions of financial and other resources for survival.
Moreover, this creates largest business in online food delivery market with strategic vision,
leading positions in attractive markets, scale as well as diversified geographic presence.
The merger implies that JustEat is able to create more reps along with enhances
databases that leads to greater customer service satisfaction. Furthermore, the company
experiences number of changes in its action, behaviour and performance. It plays major role in
activities of entity and have huge economic and emotional impact son employees (Collings,
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