Leading Through Digital Disruption

Module Title: Leading Through Digital Disruption
Student Name:
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Word Count: 975

Contents
Introduction:....................................................................................................................................1
Task: 1.............................................................................................................................................1
Background of the Organisation:.................................................................................................1
Existing Challenges for Vodafone:..............................................................................................1
Vodafone’s Objectives that Mitigate the Challenges:..................................................................2
Task:2..............................................................................................................................................2
Digital Business Agility Model:..................................................................................................2
Hyperawareness:..........................................................................................................................3
Implementation of New Technological Trends:..........................................................................3
Machine Learning (ML):.............................................................................................................3
Justification and Analysis of the Chosen Technology:................................................................4
Conclusion:......................................................................................................................................4
References:......................................................................................................................................5

Introduction:
Organizations need leaders who can manage their increasingly complex structures as well as
periods of unprecedented market turmoil, difficulty, and ambiguity. To take advantage of new
opportunities and potential threats in today's environment, leaders must adopt a digital mindset.
This assignment will discuss the “Future Trends Report'' proposal for The Chief Digital Officer
(CDO) of “Vodafone.”
Task: 1
Background of the Organisation:
Vodafone Group plc:
Vodafone Group plc is a highly regarded British multinational telecommunications organisation.
In England's Newbury, Berkshire, the company has both its permanent establishment and its
worldwide head offices (Vodafone, 2022). Vodafone is a large multinational corporation with a
public limited company. It manufactures mobile devices and other electronic items. Internet
overseas wireless data, device services, smartphone emails, mobile internet, technical services,
electronic wallets, and cell phone documenting are just a few of its services. It primarily offers
support in Asia, Africa, Europe, and Oceania. In 150 nations, Vodafone Global offers corporate
users’ communications technology and IT systems. The Vodafone Executive Committee
oversees Vodafone's international expansion (Vodafone, 2022).
Existing Challenges for Vodafone:
Operational Challenge:Vodafone's operational challenges include rising digital insertion, rising
content utilisation, particularly via multimedia, rising online network use, and rising e-
commerce. These factors are strongly influencing demand for ultra-fast mobile data Web
access(Vodafone, 2022).
Marketing Challenge:Vodafone's marketing obstacles include deciding whether to advertise the
bundle of goods on TV, in print, online, or on banners. Worldwide athletes and famous people
endorse the company. By connecting Vodafone with these athletes, the company's value is rising.
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