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Monitor and review operational performance Submission details Candidate’s name Phone no. Assessor’s namePhone no. Assessment site Assessment date/sTime/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective You will demonstrate skills and knowledge required to monitor and review operational performance.
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Assessment description In response to a simulated business scenario, and using work completed in Assessment Task 1, you will develop, monitor and review performance systems, analyse performance, identify areas of underperformance, take prompt remedial action and report on operational performance. In accordance with contingency planning developed in Assessment Task 1, you will take prompt action to address employee underperformance. In a role-play, you will coach the employee in accordance with performance management systems. You will then prepare and present, in a second role-play, a management report describing the performance system, performance results and recommendations for changes to operational plans. During the role-play, you will negotiate changes to operational plans and gain approval for recommendations from the Operations General Manager (the facilitator/assessor). Procedure 1.Read the simulated BBQfun scenario information provided in Appendix 1 of thistask and in the business documentation provided by your assessor (the same documentation provided in Assessment Task 1). 2.Prepare a plan for monitoring performance from the start of implementation to the end of the financial year. You may use the action plan template (provided in Appendix 2) or create your own plan. Ensure you include plans for monitoring and/or documenting: a.budgetary and financial performance b.productivity performance c.employee performance in line with performance management policy d.milestone achievement and performance against targets e.dates for monitoring activities in line with scenario f.resources for monitoring
g.progress reporting at the end of each quarter to the Operations General Manager h.regular performance management of online staff and lodgement of records with the HR Manager i.describes the development and implementation of document storage processes in line with organisational requirements. Appendix 2: Action plan template Milestone: Action and/or objective (to achieve strategic aims of physical or human resourcing) DatePerson responsible Budget or resources (where applicable) Analyse budget and financial performanceEnd MonthPat ( CEO) Riz ( finance chief) Mehra ( financial head) Financial software tools Revenue/profit targets Compare departmental productivityWeeklyRegional managers (Mitchelle/Sween ey) HR ( Goodale) Kim (OM) Performance indicators Coaching/training sessions Check employee performanceMonthlyGoodale ( HR) Regional managers Management policies Performance indicators
(Mitchelle/Sween ey) Construct milestone achievement and performance against target QuarterlyRegional managers (Mitchelle/Sween ey) Expense targets Deliveries Marketing research/customer surveys Set dates for monitoring activitiesWeek 1Regional managers (Mitchelle/Sween ey) Recruitment consultant Analytical tools Performance completion plan Allocate resources for monitoringWeek 1Regional managers (Mitchelle/Sween ey) COG targets Expenses target Present quarterly progress reports to OMQuarterlyGeneral OM, Kim (OM) -Risk management plans -Management reports -Research reports Manage online staff and lodge recordsDaily (Regularly) Goodale (HR)-Number of absentees
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Kim ( OM) Lee ( Marketing) Regional managers (Mitchelle/Sween ey) -Customer complaints ( CRM) -Performance process Breakdown document development and implementation storage processes AnnuallyGeneral OM Kim (OM) Regional managers ERP
3.Ensure that: a.your plan uses language appropriate for your target audience b.you keep copies of your work for your records and in line with the document storage processes you have described in your plan. 4.Identify areas of employee underperformance, determine possible remedial actions and prepare to performance manage underperforming employees. Refer to, follow, or adapt, existing contingency plan for underperforming employees (developed in Assessment Task 1). 5.Contingency Plan 6.Company name: BBQfun 7.Name of person developing the plan: 8.Who was consulted as part of this plan? 9.NamePosition 10. Risk identified ( Underperforming section):Sales and Marketing Strategies/activities to minimise the riskBy whenBy whom Introduction of e-commerceImmediat ely All departmen ts Training of all employees in sales for e- commerce June 2014Lee (Marketing ) Regional manager Acquisition of new employeesJuly (end)HR ( Mehra (Financial dept.
Approved variations to the plan based on contingencies faced Change managementImmediat ely Operations manager/ HR Appointment of sales team leadersJulyLee (Sales) Adoption of new website with marketing software apps MayLee, legal consultant 11.Follow your contingency plan and the BBQfun performance management policy to coach and performance manage an underperforming employee. a.Arrange with your assessor to role-play the coaching session. You may wish to use the performance management plan template and coaching plan template (provided in Appendices 3 and 4 of this task) to prepare for the coaching session. OM: I have been looking at your performance for the past quarter and you seem to be the least performing in online sales. During your interview you proved to be the best candidate in communication skills, is there anything BBQfun can do to improve your performance? Employee: I enjoy engaging customers online but I think I need more training on how to use online content for generating sales. Appendix 3: Performance management plan template Name/position: Online sales Manager: leeReview period: May 2014
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Reference from operational plan Key result areaIndicator of success/ performance By whe n Status report Low percentage performance -Quality online communications -Financial sales generation -% of informational or order mistakes -average time of report completion Mont h end incomplet e Manager’s comments: incomplete report of marketing opportunities. Employee has great communication skills. Needs additional training Signature: Date: Staff member’s comments:Signature: Date:
Appendix 4: Coaching plan template Employee: BBQfun Coach/Manager: Online marketing consultant Date of session: 29 May 2014 Questions GoalAs the operating manager, I encourage further skills development for the employee to gain KPI. However: How can this employee gain competence as an individual in order to support better team work efforts? How can the team leader engage the employee in regular coaching on targets for professional development and improved performance? RealityEmployee has greater potential for best performance in online sales according to KRA. Can the new employee match up to expectations by reaching the target engagement time with reduced errors? OptionsCoaching the employee for better performance is cheaper than hiring a new worker. The latter would have to go through fresh induction and integrating. Despite negative performance in customer engagement is the employee a good team player?
WillContinue sales skills and guidance to monitor online engagement. Encourage creative content use and evaluate progress after one month
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b.Make sure you begin a coaching session with an explanation of your role as a coach in supporting the employee to meet BBQfun organisational goals. 12.Analyse operational performance as described in scenario, and produce an operational plan status report based on the information provided in Appendix 1. You may wish to use the Operational Status Report template (provided in Appendix 5). You will also need to include in your report: a.a description of budgetary and financial performance b.a description of productivity performance c.an analysis of milestone achievement and performance against targets d.three recommendations for operational improvement. Answer in Appendix 5 Template
13.Arrange a time to meet with your assessor to role-play the presentation of your report to the Operations General Manager and negotiate recommendations – involving, for example, changes to plans, changes to implementation of plans, changes to budget, etc. – and seek approval for the implementation of your recommendations. OM:After monitoring the operational report, I think the company has potential but may need to make some major changes in order to improve financial performance. Risk reduction is prime on the agenda because of the budget overrun. I suggest and overhaul of the organizational plan to incorporate regular training, improve quality of online services and its speed. GOM: Does this mean changes in budget allocations? OM: Definitely, BBQfun needs to invest more in e-commerce strategy including winning more customers, improving brand market position and driving traffic to site. GOM: Have you discussed these with the marketing team? OM: Yes. Mr. Lee agrees that change in marketing strategies is necessary but he suggests professional development and use of online sales strategies like coupons 14.Amend your report to include any variations you have made to your contingency plan as a result of issues you encountered or may have overlooked. New Report in Appendix 6 15.Submit a portfolio of your implementation documents as outlined in the specifications below. Keep copies of your work for your records.
Specifications You must: ●participate in two role-plays: ○coaching an underperforming employee ○presentation of report to Operations General Manager ●submit a portfolio that includes: ○a monitoring plan ○a contingency plan (amended from Assessment Task 1) for managing employee underperformance ○a coaching and performance management plan ○an operational plan status report, including: –a description of budgetary and financial performance –a description of productivity performance –an analysis of milestone achievement and performance against targets –three recommendations for operational improvement. –an outline of any variations made to your contingency plan. Your assessor will be looking for: Underperfoming employee GOM reportRole Plays monitoring plan Contingency plan coaching and perfomance operational plan status report Portfolio
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●reading and writing skills to access, interpret and use workplace information and to write a practical monitoring plan and management report ●oral communication skills to present information in a clear and professional manner to underperformers and management, listen and comprehend information and confirm understanding through questioning and active listening ●planning and organisational skills to take responsibility for monitoring an operational plan to determine performance against operational goals ●leadership skills to communicate with and motivate underperformers, facilitate performance management discussions and collaborate to achieve business outcomes ●numeracy skills to monitor expenditure of financial resources ●knowledge of models and methods for operational plans ●knowledge of the relationship between an operational plan and organisational objectives ●knowledge of budgeting processes. Adjustment for distance-based learners ●The role-plays can be adjusted for distance learning. The role-plays for this task can be varied to take place using Skype conferencing (or any other video conferencing tool available to both you and the assessor). ●A follow-up interview may be required (at the discretion of the assessor). ●Documentation can be submitted electronically or posted in the mail.
Appendix 1: Scenario – e-Commerce performance monitoring Background to scenario The BBQfun Board of Directors and the CEO have decided to implement an e-commerce strategy to maintain or increase market share and revenue and satisfy customer needs in line with company strategic directions. You have been hired as an external consultant to manage operational planning activities for BBQfun’s e-commerce strategy. Under the strategy, BBQfun would offer all products in an online store. Stock could be stored at no extra cost at existing stores. Customers would cover delivery costs. The BBQfun website now has e-commerce functionality. The website has been redeveloped to incorporate this functionality in line with relevant technical specifications after you consulted with specialist managers. Existing infrastructure, such as office and store configurations, has been adapted to the new strategy. Additionally, assets such as delivery vehicles have been acquired. New staff has been recruited and existing staff retrained or informed of the e-commerce strategy and associated operational and performance targets. All resourcing should have been acquired and operations undertaken in accordance with relevant external standards, such as legislation and codes of practice, and internal standards, such as organisational policies and procedures and performance targets. It is now 1 January 2014. e-Commerce operations are expected to be underway by 1 October 2014. Scenario task You will need to plan monitoring activities for ongoing customer service activities, website maintenance, and revenue generation over the financial year from the start of implementation. You will then need to analyse performance data for the second quarter of the financial year. You will then need to coach an underperforming employee in accordance with the BBQfun performance management policy and previously developed contingency planning (the planning developed for Assessment Task 1).
Finally, you will need to prepare and present a report with recommendations for operational improvement to the Operations General Manager. Note: You may consider the management team of BBQfun including team leaders in warehouses to be resources for the monitoring of performance. Use description of their roles in operational planning when assigning responsibilities. Note:Financial reporting is completed by the CFO at the end of each quarter of the financial year. Employee performance is gathered by store managers, sales and marketing managers (online staff) and compiled by the HR Manager at the end of each quarter. Individual performance data The following performance data is available for Lee Waters: KRATargetKPIResult Quality of online sales and service 1% error rate% of informational or order mistakes 10% Speed of service (online) <10 minutes per interaction Average time to completion 20 minutes Financial$30,000 sales$ sales$20,000 Professional development Participate in 2 hours of sales training per month. Training hours0 hours Organisational performance Information from the Sales and Marketing Manager A discussion with the Sales and Marketing Manager has provided you with the following information. The Sales and Marketing Manager has been tracking progress against the following key performance indicators (KPIs): 1.Quality of online sales and service is measured in: % of mistakes made by a customer service employee when providing information or
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making an order. The target is 1%. Currently the rate of mistakes made is 10%. 2.Speed of online sales and service is measured in average time to resolve a customer enquiry. The target is <10 minutes. Currently, the average time to complete an online enquiry is 20 minutes. 3.Average delivery speed is measured in the average time in days from the order being made to the customer receiving delivery of the product. The target is three days from order to delivery. Currently, the average delivery speed is three days. 4.Revenue success is measured in the amount of revenue generated in dollars. The target is $300,000 in sales per quarter, which would make an $80,000 profit per quarter. In the second quarter this financial year, we generated $250,000 in revenue, providing a profit of $40,000 for the quarter. Further to the KPIs, the Sales and Marketing Manager provides more information on each area of performance. Quality of online sales and service: ●Staff not familiar with product line, even after training. ●Staff do not understand CRM (customer relationship management) systems and ordering processes. ●Staff do not understand product line. Unable to locate information. ●Poor communication lines. ●No job aids or support from management. ●No ongoing performance management as per company policy. ●Low staff morale: complaints of back pain and distractions in environment. Speed of online sales and service: ●Many customers abort interaction due to length of time for order completion. ●Some extra time taken because of lack of skills and knowledge. ●Some time taken because of poor website maintenance and occasional downtime. Speed of delivery: ●Driver team leader is exceptional motivator. ●Driver morale is high. ●Driver attendance of routine training and team briefings is at 100%.
Online sales and revenue ●Some lack of sales may be due to poor customer service. ●Sales may pick up as awareness of online option through marketing actions increases. In terms of our key actions, we’re tracking well. The website redevelopment has been completed on time and to budget. The delivery trucks and forklifts have been acquired and put into operation on time. In terms of recruitment, staff have been recruited on time, and the planned training has been completed. Information from the Chief Finance Officer (CFO) A discussion with the CFO has provided you with the following information: The CFO has been tracking progress against the following key performance indicators (KPIs): 1.Budget success is measured in % overrun/underspend. The target is 0% overrun. Currently there is a budget overrun of 10%. Cost overruns are due to: ○wastage from order mistakes and over-stocking due to misuse of system ○overtime due to overly long customer interactions. 2.The timeline for the e-commerce project is to have the e-commerce activities implemented by 1 October 2014. Currently the implementation is on track. In addition to these key performance indicators, we have identified a number of risks that all need immediate action: ●The training program has not been adequate to cover required skills and knowledge. Training has been too short and insufficient to be effective. ●Staff are unable to perform roles due to lack of support in job roles and ongoing training, coaching. ●Website downtime contributes to increased service and sales disruptions. ●Sales continue to perform under target. On that last risk, I think sales may need to be more closely monitored. Customer needs and changing market conditions/competition may need to be reassessed and addressed.
Appendix 2: Action Plan Template Milestone: Action and/or objective (to achieve strategic aims of physical or human resourcing) DatePerson responsible Budget or resources (where applicable)
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Appendix 3: Performance management plan template Name/position:Manager:Review period: Reference from operational plan Key result areaIndicator of success/ performance By whe n Statu s repor t Manager’s comments:Signature: Date:
Staff member’s comments:Signature: Date: Appendix 4: Coaching plan template Employee: Coach/Manager: Date of session: Questions Goal Reality Options
Will
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Appendix 5: Operational Plan Status Report template BBQfun operation plan status reportDate: Plan goalImplement e-commerce strategyDepartmentOperations Plan objective/s ●redevelop website and acquire physical resources ●recruit and train staff ●achieve profit targets ●adhere to budget ●adhere to timelines. Person responsible Project Officer Key performance indicatorsCurrent status (Red, Green, Amber) Comments Percentage sales$20,000-Performance is below target $30,000 -There is need to implemente-commerce strategy of achieving profit target
Key performance indicatorsCurrent status (Red, Green, Amber) Comments Training hours0 hoursReduction in productivity due to failure to participate in 2 hours of sales training per month. % of informational or order mistakes10% error rateThere is compromised quality of online sales and marketing strategies. This is higher than the expected 1% failure rate Average time to completion20minutesSpeed of service (online) is OK because it goes beyond target 10 minutes. This could be a sign of better performance by the technical team or software installations Key action update Key actionAccomplishmentsComments Improve profit target through salesA budget overrun of 10% is not good because of poor sales. Inadequate training program shows the root cause of the ineffectiveness Revenue success starts with new generation of cash. Improved targets per quarter indicates the weak points, especially in the first quarter
Risk update RiskContingencyComments 1.Budget overrunImproving the revenue collection strategy Support better service delivery in e-commerce through improved speed delivery and quality services 2.Order mistakesPreventive measures against errors through proficiency in online service delivery Engage employees in further training for top notch services 3.DelaysImprove service delivery through speed Boost online technical systems and employee response rate
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General comments Gaps in the budgetary and financial performance describe the level of productivity performance to reveal gaps. An analysis of milestone achievement and performance against targets indicates strategic measures for operational improvement1. NEW REPORT Appendix 6: New Operational Plan BBQfun operation plan status reportDate: Plan goalTo improve financial performance, risk reduction and incorporate change DepartmentOperations Plan objective/s ●regular training ●improve quality of online services Person responsible Project Officer 1 Peter Joseph O'Neill, Amrik Sohal and Wei Chi Teng, Quality management approaches and their impact on firms' financial perfomance-An Australian study, (2016),International Journal of Production Economic,171, 381-93
●Improve speed of service delivery ●recruit and train staff Key performance indicatorsCurrent status (Red, Green, Amber) Comments Percentage sales$20,000Move target to $30,000 Improve e-commerce strategy to target more profit Brand market positionlowPlan to improve market presence through rigorous marketing strategies Improved team workNo team workEncourage team work activities for effective online marketing through branding strategies Online sales strategiesNilIntroduce online sales strategies like coupon sales, adverts and offers
Key performance indicatorsCurrent status (Red, Green, Amber) Comments Key action update Key actionAccomplishmentsComments Improve profit target through marketing strategies Identified risk potential in low marketing strategies e-commerce thrives through marketing strategies that enhance revenue collection through customer strategies Risk update RiskContingencyComments Online fraudPrevent fraud by offering a secure website for customers to use e- E-commerce has opportunities and risks. Authenticity calls for integrity and security measures in transactions2.
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payment systems effectively General comments Change of budget allocation to include e-commerce strategy for more customers, improved brand position and drive traffic. Customers are looking for a brand that they can trust. The OM works together with regional managers and marketing team for this change management. 2Jen-Chung Chen, David C. Yen, Wannasri Pornpriphet and Andree E. Widjaja, E-commerce website loyalty: A cross cultural comparison, (2015),Information Systems Frontiers)17, n 6, 1283-99