Monitoring Online Conversations Analysis 2022

Running head: MONITORING ONLINE CONVERSATIONS
Monitoring Online Conversations
Name of the Student
Name of the University
Author’s Note

1
MONITORING ONLINE CONVERSATIONS
Abstract
Reputation management is important for any company for creation and optimization of the
content of the website. An analysis is made on the online conversation and content of Amazon
for finding the current issues and providing recommendation for the improvement for addressing
the ORM issues. The ORM and SERP is defined for analyzing the impact of negative reviews
and negative viral videos and its reduction with the use of ORM and it can help in creating
proactive marketing strategies for increasing the online consumption and broadening the domain.

2
MONITORING ONLINE CONVERSATIONS
Table of Contents
Definition of ORM and SERP.........................................................................................................3
Management of ORM by the company...........................................................................................4
Selection of 10 alert needed to be set up by the company and explanation....................................4
Recommendation for improvement.................................................................................................7
References........................................................................................................................................8