Monopolistic Competition and Oligopoly Markets

This presentation discusses the characteristics, equilibrium, merits, and demerits of monopolistic competition and oligopoly markets. It also covers the efficiency in these markets and how internal and foreign competition can eliminate inefficiencies.

MONOPOLISTIC COMPETITION AND OLIGOPOLY
MARKETS
INTRODUCTION
• Market structure: Refers to the market characteristics
which are interconnected (Horstmann & Markusen, 2012,
p.109).
• The interconnected characteristics include:
the number, level and forms of firm’s competition,
the number and power of buyers and sellers in the market
and their overall ability to collude,
the scope of product differentiation and
the barriers to entry and exit from the market

Categorization of market structures
• Based on the interconnected characteristics,
market structures are classified into four
categories namely(Slade, 2016, p.347):
 Perfect competition
 Monopoly
 Monopolistic competition and
 Oligopoly market structures

Monopolistic competition market structure
Definition: It is an imperfect
competition whereby many
firms in the market sell
products which are
differentiated from each
other and this therefore
means that the products are
not each other’s perfect
substitutes but are close
substitutes (Blanchard, O.J.
and Kiyotaki, N., 2011,
p.647).
Characteristics
Large number of buyers and
sellers
Product differentiation (Eaton
& Lipsey, 2009, p.723)
Free entry and exit (Bresnahan
& Reiss, 2011, p.977)
Some control over price (Neal,
2015, p.317)
High costs of advertizing and
selling (Comanor & Wilson,
2012, p.25)

Equilibrium in the monopolistic competition
Short run equilibrium
• Firms make supernormal
profits
• Production is done at the
equilibrium point E, where
the marginal cost (MC)
equals the marginal revenue
(MR) (Dixit & Stiglitz,
2013, p.297)
• profitmaximizing quantity is
Q where MC=MR.
Long run equilibrium
• Firms make normal profits
• Firms still produce
commodities at the
equilibrium point E, where
the marginal cost equals the
marginal revenue
• profit maximizing quantity
is Q while the profit
maximizing price is P

Merits and Demerits of monopolistic
competition
Merits
• The market is free for entry
• Product differentiation in the
market enables the creation of
utility, diversity and choice
• Monopolistic competition
market structure is more
efficient than monopoly but
less efficient than perfectly
competitive one (Peteraf,
2013, p.179)
Demerits
• Some product
differentiation measures
may be wasteful e.g excess
packaging
• Firms in the monopolistic
competition are allocatively
inefficient both in the short
and long run periods

Oligopoly market structure
Definition
• Market structure which is
dominated by only a few
firms that mutually depend
on each other (Brander &
Lewis, 2016, p.956)
Characteristics
 Few number of firms
 The products are either
homogeneous or
differentiated
 Control over price
 Barriers to entry (Fee,
Mialon & Williams, 2014,
p.461)

Equilibrium in oligopoly market structure
Equilibrium in a competitive oligopoly
• Is explained by use of kinked
demand curve
• Demand is elastic above the
kink (equilibrium point E)
• Below the kink, the demand is
inelastic
• Firms maximize their profits at
quantity Q1 and price P1 where
the marginal revenue equals the
marginal cost (Mazzeo, 2013,
p.221)
Equilibrium in Collusive oligopolies
• Collusive oligopolies are cartel
like.
• Firms join together to hike prices
for supernormal profits (Tribble,
2015, p.95)
• Firms still produce at the
equilibrium point E, where the
marginal cost (MC) equals the
marginal revenue (MR).
• The maximizing profit quantity
where MC=MR is Q while the
price maximizing quantity is p

Merits and Demerits of oligopolies
Merits
• Benefits associated with
competitive oligopolies
• Oligopolies are highly
innovative
• Price stability
Demerits
• Disadvantages associated with
collusive oligopolies e.g high
prices
• Oligopolies are inefficient in
terms of resource allocation and
productivity
• Oligopolies involve various
barriers to entry
• Oligopolies mat be associated
with high concentration and this
minimizes the consumer choice

Efficiency in monopolistic competition and
oligopoly markets
Efficiency in monopolistic competition
• Both allocative and
productive inefficiency
• Prices are set high above the
marginal cost
• Underutilization of available
resources leading to
underproduction and hence
excess capacity to produce
Efficiency in oligopoly markets
• Both allocative and
productive inefficiency
• Prices are set high above the
marginal cost
• Underutilization of available
resources leading to
underproduction and hence
excess capacity to produce

Conclusion
• Four main types of market
structures according to
interconnected
characteristics are: the
perfect competition,
monopoly, monopolistic
competition and oligopoly
market structures
• Monopolistic competition
and oligopoly markets are
both imperfect
• Elimination of inefficiency in
both markets
Internal and foreign competition
for markets in international
trade eliminates the inefficiency
involved in monopolistic
competition and oligopoly
(Behrens & Murata, 2012, p.17)
In the context of international
trade, both firms have to be
efficient to remain competitive
otherwise they will be forced to
exit the market