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Monsanto Balances the Interests of Multiple Stakeholders Question Answer 2022

This case examines Zappos’s unique marketing strategy and corporate culture, both of which focus on delivering happiness to the company’s varied stakeholders.

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Added on  2022-09-18

Monsanto Balances the Interests of Multiple Stakeholders Question Answer 2022

This case examines Zappos’s unique marketing strategy and corporate culture, both of which focus on delivering happiness to the company’s varied stakeholders.

   Added on 2022-09-18

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RUNNING HEAD: Monsanto Balances the Interests of Multiple Stakeholders
Monsanto Balances the Interests of Multiple Stakeholders
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Monsanto Balances the Interests of Multiple Stakeholders Question Answer 2022_1
Monsanto Balances the Interests of Multiple Stakeholders1
Answer 1:
The CEO of Monsanto company has the responsibility to maintain the balance between
the conflicting interests of various stakeholder of this company. Stakeholders of this organization
are governments, activists, employees, and farmers, the board of members, investors and
advocacy groups. Before taking initiatives to manage the conflict, the CEO of this organization
must have a clear idea about the interest of different stakeholder groups. It can be said that the
CEO of this organization must address the conflicts and resolve the issue. To do that, the CEO
needs to build trust. Identifying the cause of conflicts is necessary to understand the issue. He
can use various forms of communication between the different stakeholder groups.
The CEO of Monsanto can follow a strategy to maintain the balance between the
different interests of the stakeholder. In the first step, the CEO needs to identify the stakeholders
and if possible categorize the stakeholders into three groups which are primary, secondary and
key stakeholders (Raman, 2004). Communicate with every stakeholder group to know about
their interest and opinions. The CEO has to identify the motivation of the stakeholder group. By
using the relation of trust, and appropriate communication ha can manage the various interest of
the stakeholder groups.
Answer 2:
The moral obligation in the form of duty that is not enforced by law but one in which a
party owes to another. There should be a strict moral obligation for the society in which the
Monsanto Company produces and sells their food products. To return their moral obligation, the
company can take steps like supplying the people with high yield seeds. Again, the customers
can be provided with quality products and services to ensure the moral obligation towards them.
Monsanto Balances the Interests of Multiple Stakeholders Question Answer 2022_2

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