This presentation discusses the product segmentation of Monster Beverage, which includes finished products, concentrates, and others. It also covers the brand's marketing and distribution strategy, which involves full-service beverage distributors, retail groceries, specialist chains, and more. The chosen target market includes health-conscious customers, coffee lovers, young people, working groups, sports persons, and active groups. The marketing approach involves a mixed marketing approach through advertising, public relations, and advertising, using the 4 P plan of Price, Promotions, People, and Pricing.

Learn about the marketing and distribution strategy of Monster Beverage, including product segmentation, target market, and marketing approach.

Marketing and Distribution Strategy of Monster Beverage

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